Jun 27, 2011
Customers give thumbs up to retailer Tweets
Merchants should go on Twitter. This is the clear message coming out of a Compete Online Shopper Intelligence Study that tracks cross-channel shopping behaviour. The study suggests that consumers are increasingly using Facebook to enhance their shopping experience and engage with brands online.
25% of consumers now visit an official Facebook page for a retailer or consumer product at least once a month, and 56% of these say they use retailers' Facebook pages to keep up to date on sales and promotions. [More]