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Watch our new campaign video, don't forget to share it!
Kiddie Valet - Action Proposal
Strategic Overview
Traffic and congestion around schools are not just frustrating, but dangerous for the kids going and leaving school. Many campaigns and solutions has been put forward, but things are still not improving.
Using the idea of 'The Walking Bus', we will start by relocating out the drop off zones, reducing the number of cars, therefore reducing congestion and hazards around schools. In the process we will be raising awareness and promoting safety directly to the kids, parents, teachers and the commuters. Similar to many successful campaigns in school, i.e. Jeans for Genes day, Red Nose day and 40 hour famine, a simple message even kids themselves can promote/organise and be involved.
The campaign will add-on actions from the community and parent, existing and new kids safety educational programs and hands-on activities involving kids and parent
First, the campaign will be rolled out at St Christopher's Catholic Primary School in Panania NSW, then potentially expand to other schools around Panania, Sydney, NSW, and even nationally.
We will be working directly with the school/s, parents and community to run this campaign together. We will need them to believe in the campaign to create long lasting impact.
Author: Jason Li
Site Proposal
St Christopher’s Panania is a school in Sydney’s suburban south west. Like many schools in Sydney, twice a day it is becomes a chaotic scene over run with cars and congestion all attempting to drop children as close to the gates as possible.
Parking in this area is sparse, which results in many parents illegally parking or stopping in order to drop off or pick up their children. Along with the impact this has on surrounding traffic, it also creates an unsafe place for children to be.
As a suburb with a village atmosphere, Panania is ideally situated to utilise some of its existing infrastructure to try to ease this safety and congestion issue. The Panania Public Library is located a short walk from the school and has a carpark that is largely unused during these peak times.
This site is significant in its ability to represent a common problem around Sydney schools. It has the ability to be a test case for implementing these ideas on a broader scale.
Author: Dan Asher
Action Design
We are directing drop off and pick up traffic during peak hour school times at St. Christophers in Panania away from the school gates and making use of an unused library carpark a short distance from the school gates. At this designated drop off point there will be volunteers who will assist the children to the school gates safely creating less congestion around the school and a safer environment.
Photo Montage of the Action
Proposed Drop off Route
Author: Luke Hallaways
Stakeholder Map
Author: Kelly Wilson