#ctv ad

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CTV Advertising: The Streaming Revolution Begins

Brands have shifted their marketing focus to CTV in recent years, and it's critical to keep on top of the newest trends and possibilities in the ever-changing advertising market. Change has proven to have a tremendous impact on the advertising sector, owing to global economic developments and the growing prevalence of smart devices. Looking ahead to 2024, monitoring the trends that will affect the advertising sector is critical.

The Impact of Economic Climate on Advertiser Demand

The global economy has had its fair share of fluctuations in recent years, which has had a long-term impact on advertising. Ad spending has gone up, particularly among technology companies. Despite recent large investments in TV advertising, the economic slump has led them to take a fresh look at their advertising strategies.

This shift is evident in regions like the UK, where data for the first half of the year shows that key tech advertisers either halted their spending on linear TV or significantly slashed their budgets. This trend isn't limited to one region; it's a global phenomenon affecting the entire TV ad industry.

The Alternative to Traditional TV

The diminishing interest in traditional TV advertising has given rise to innovative advertising methods, with CTV advertising taking the lead. According to eMarketer, the number of CTV-consuming households is projected to exceed traditional pay-TV households by next year, hitting 115.1 million. This trend can be due to the increasing popularity of subscription streaming services, which provide an extensive selection of material on CTV platforms.For entertainment enthusiasts and TV viewers, traditional TV has become a less favored option.

Streaming habits have evolved as well. More households with broadband internet now have smart TVs in their living rooms, and adults using subscription video-on-demand (SVOD) services spend a significant portion of their streaming time watching ads on smart TVs. The age of viewers also plays a role, with different age groups preferring smart TVs for streaming.

The Effect of Global Events

Unforeseen events can disrupt the advertising market, and one such trend is the potential end of the "peak TV" era. Tech companies had been heavily investing in online streaming content, leaving traditional TV with repetitive programming. Ongoing Hollywood strikes affecting content pipelines for streaming services have raised questions about the balance of power among major CTV players. However, experts suggest that this upheaval is unlikely to significantly alter the landscape.

TV Viewership Shift

The transition to CTV is gradual and not uniform across the globe. In the UK, for instance, the decline in linear TV viewership started to level out in 2022, following a significant drop in weekly reach and hours viewed via linear TV. However, other markets are expected to experience a steeper decline in linear TV viewership, as there is ample room for streaming growth. In France, linear viewership has only decreased by 8% in the last five years, compared to a 30% loss in the UK. This transition is set to expand the volume of CTV inventory available to advertisers, raising questions about ownership.

The Role of International Platforms

While influential global platforms will play a part in this developing scenario, they do not appear to be dominant. For example, streaming giants like Netflix and Disney, for example, may not command a sizable market share due to their various economic structures. Even though Netflix is highly popular, it contributes to about 8% of UK viewership. Therefore, no matter if the entire content is ad-supported, it still accounts for a small portion of the overall market.

In contrast, international platforms like YouTube have shown substantial ad-supported growth and an expansive viewer base. YouTube is a prime example of a platform that is successfully incorporating advertising into its content, with billions of users worldwide. Advertisers may efficiently reach their target audiences by leveraging YouTube's large user base and expert statistics.

The Rise of FAST Services

Free ad-supported streaming TV (FAST) services are also poised to increase their share as viewing numbers continue to grow. These services provide an alternative to subscription-based streaming platforms by offering free content supported by advertisements. While the ad-supported model is not new, the re-emergence of FAST services in recent years has gained popularity.

Viewers are increasingly resorting to these sites to have access to a variety of content without having to pay for subscriptions. The appeal of FAST services comes in their capacity to provide broad programming, ranging from movies and TV series to live sports and news while being able to generate revenue through advertising.

However, while FAST services are gaining ground, their proportion of the streaming market remains limited when compared to the broader field of streaming possibilities.

The Changing Landscape for Advertisers

Despite the challenges posed by the global economic climate, the advertising industry's transformative journey continues. Tech companies and traditional broadcasters alike are adapting to new market realities and exploring the potential of Connected TV (CTV) advertising.

The influence of streaming services and the rise of CTV advertising are key trends in advertising, presenting advertisers with numerous opportunities. As we move forward, advertisers must stay current on the latest advancements and trends in CTV advertising. This understanding will enable them to realize the full potential of this dynamic and changing environment.

CTV advertising is not a trend to be dismissed; it signals a major shift in how people consume media and interact with advertisements. As more people switch to CTV and streaming services, advertisers must adjust to be relevant and effective in reaching their target consumers.

Strategies for Success in CTV Advertising

To make the most of CTV advertising, advertisers should consider several strategies:

Audience Targeting: CTV platforms provide powerful tools for audience targeting. Advertisers can reach specific demographics, interests, and behaviors, ensuring their messages resonate with the right viewers.

Interactive Ads: CTV allows for interactive and engaging ad formats. Advertisers can create immersive experiences that encourage viewers to take action, such as clicking to learn more or making a purchase.

Content Integration: Advertisers can collaborate with content creators to seamlessly integrate their ads into the viewing experience. This approach makes ads feel less intrusive and more like a natural part of the content.

Data Analytics: CTV platforms offer robust data analytics that allows advertisers to measure the effectiveness of their campaigns. By analyzing viewer behavior and engagement, advertisers can refine their strategies for better results.

Dynamic Ad Insertion: Advertisers can use dynamic ad insertion to deliver personalized ads to different viewers within the same program. This technology ensures that each viewer sees the most relevant content.

Cross-Platform Marketing: CTV advertising may be combined with other forms of digital marketing. Advertisers can design regular cross-platform campaigns to reach their target demographic across numerous platforms.

Advertisers have a great chance to connect with their target audiences in a more targeted and engaging manner as CTV gains traction. Advertisers may successfully navigate the evolving advertising landscape by embracing the latest trends and using the possibilities of CTV platforms.

Finally, the advertising industry is undergoing a substantial change due to changes in the global economy, the rise of CTV advertising, and changing consumer preferences. CTV advertising is taking center stage as a dynamic and successful medium for reaching target audiences as internet businesses and conventional broadcasters adjust to new market realities.

The impact of streaming services, the role of international platforms, and the growth of FAST services all contribute to the evolving landscape of advertising. To win in this developing market, advertisers need to take on CTV advertising, execute effective tactics, and keep updated on industry trends.

As CTV advertising becomes a bigger player in the advertising environment, it provides advertisers with new ways to connect with audiences and generate engagement. Advertisers may remain ahead of the curve in the ever-changing world of advertising by knowing and harnessing the trends and technology related to CTV.

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CTV Advertising: The Tool to Achieve 100% Revenue Growth for Healthcare Brands

In the world of marketing, it's pretty clear: an omnichannel strategy is the way to go. The proof is in the data, which shows significant improvements in purchase rates, purchase frequency, and customer retention.

What's the Deal with CTV?

Before we delve deeper into this, let's break down CTV and understand why it's essential for your omnichannel marketing strategy.

Streaming Video Takes the Crown

Imagine this: around 85% of U.S. households have subscribed to at least one over-the-top (OTT) video streaming service. You know, Netflix, Hulu, Amazon Prime Video, or HBO Max – those names ring a bell, right? On average, people have about four streaming service subscriptions. This streaming revolution has led to a decline in traditional paid TV services. People are "cutting the cord" and opting for streaming instead. And where there's an audience, advertisers are sure to follow.

The Boom of CTV

Connected TV (CTV) advertising is on a remarkable growth spurt. In 2021, CTV ad spending reached a whopping $15.2 billion, a 57% increase from the previous year. That's some serious growth! And it's projected to expand another 39% in 2022, reaching $21.2 billion. The secret behind this surge? The increase in streaming on CTV devices. It's not a matter of if you should consider CTV advertising; it's more a matter of when.

Reaching Healthcare Professionals and Consumers

Now, you might be wondering, can CTV effectively reach healthcare professionals (HCPs) and consumers? Well, here's the scoop. HCPs are just like the rest of us; they have their downtime, and what do they do? They watch shows on their smart TVs. So, whether you're trying to connect with HCPs or consumers, CTV is the place to be. Doctors and nurses watching TV at home can be influenced just like any other viewer.

CTV Advertising Pays Off

Let's talk numbers for a second. An analysis of a pharmaceutical brand's CTV advertising showed some impressive results. They witnessed a 5x increase in new patient starts, thanks to new prescribers. The CTV campaign delivered 36 net new HCP prescribers loyal to competitive brands, 52 new patients, and a fantastic 5.3x return on investment. Pretty sweet, right?

But, and this is a big but, to tap into the power of CTV advertising, you need the right tools. You can't just wing it. A top-notch Demand-Side Platform (DSP) is crucial for managing campaigns across channels, ensuring your messages are consistent, and using real audience data for effective targeting.

In a Nutshell

So, CTV advertising is your secret weapon for a successful omnichannel strategy. No fancy jargon, just solid results. Your audience is watching CTV, and it's high time your brand shines. That's exactly what Wisp, a sexual healthcare brand from the UK, realized. They saw that their traditional advertising methods weren't delivering the results they wanted, so they decided to make a change.

Wisp vs. Facebook Advertising Regulations

To understand why Wisp's CTV campaign was such a success, let's dig into the challenges they faced.

The Challenge

Wisp needed to up their revenue game, and their existing marketing strategies were falling short. To hit their ambitious targets, they knew they had to venture into new advertising territory, especially in the growing world of Connected TV (CTV). But they didn't want to dive headfirst into uncharted waters.

Their journey started with trying to ensure brand safety on social platforms. It's a common concern in the digital advertising world. Social media platforms have come under scrutiny for spreading misinformation, largely due to their algorithms. These algorithms, including Facebook's, sometimes block legitimate services unintentionally.

Wisp's primary customer base is female, so they tried out digital advertising, starting with Google Search. It made sense because they could reach people actively looking for online healthcare solutions. After establishing a presence through search marketing, they aimed to engage new customers through social advertising. That's where the problem started, especially on Facebook. Despite being fully certified and having all the necessary credentials, they faced roadblocks.

The hiccup with Facebook was no small matter because it was their most prominent social marketing platform. Wisp decided not to wait around for Facebook to sort things out. They got creative with their product descriptions and started exploring other channels to reach their audience.

The Strategy

Wisp was eager to dive into the world of CTV advertising, but they knew they needed the right technology and expertise to pull it off. So, they teamed up with the experts. Their strategy started with targeting CTV ads across various programming. Through careful optimizations, they identified the highest-performing inventory on platforms like Hulu, NBC Universal Streaming, Peacock TV, and Food Network.

And here's the kicker: it was all based on a cost-per-action (CPA) deal, with no integration, launch, or managed service fees. Thanks to this strategy, Wisp could track cross-device ad sales through the viewer's IP address.

The Results

The results of this strategic shift were nothing short of spectacular. In the first month of their dedicated CTV strategy, Wisp received over 5,000 orders. Their innovative marketing efforts led to a jaw-dropping 100.3% month-over-month growth in total affiliate revenue. And here's the best part: 90.2% of this incredible growth was attributed to their collaboration with the experts.

In a nutshell, Wisp's creative journey into CTV advertising, backed by a unique collaboration and clever problem-solving, didn't just exceed their growth goals. It also marked a successful step towards destigmatizing and desexualizing women's healthcare needs. It's a testament to the power of creativity and adaptability in the world of digital advertising.

Ready to Embrace CTV Advertising?

CTV advertising isn't just about effective omnichannel marketing; it's about precise audience targeting. For healthcare brands with a specific audience, CTV can work wonders, even in the face of ad regulations on different channels. As Wisp demonstrated, partnering with industry experts can elevate your efforts. Before launching your CTV campaign, make sure to review and analyze your target audience.

Need a helping hand? Reach out to us, 9MediaOnline, for a free consultation with our experts today!

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Why CTV Ads Are the Must-Have Ingredient for E-commerce Success

Discover why CTV ads are the secret sauce to skyrocket your e-commerce success.

In the ever-evolving world of e-commerce, it has become increasingly important for businesses to embrace innovative advertising strategies that can drive growth and maximize profitability. One such strategy that has been gaining significant traction in recent years is CTV ads (Connected TV ads). These ads, which are delivered via internet-connected televisions, offer a unique opportunity for e-commerce platforms to reach their target audience in a more engaging and impactful way than traditional TV ads.

Harnessing the Power of CTV Ads for Maximum E-commerce Profitability

CTV ads present e-commerce businesses with a powerful tool to boost their profitability. By leveraging the precise targeting capabilities of CTV platforms, businesses can ensure that their ads are reaching the right people at the right time. This hyper-targeted approach not only maximizes the return on investment but also increases the likelihood of conversions and sales.

Beyond targeting, CTV ads offer unparalleled opportunities for creativity and storytelling. With longer ad durations compared to traditional TV ads, e-commerce businesses can craft compelling narratives that resonate with their audience. By tapping into the emotional aspect of advertising, CTV ads can create a lasting impression on viewers, ultimately driving them to make a purchase.

One of the key advantages of CTV ads is their ability to reach consumers who have already shown an interest in a particular product or service. Through the use of data-driven targeting, businesses can identify individuals who have previously engaged with their brand or have displayed behaviours indicative of potential interest. CTV allows e-commerce businesses to tailor their ads specifically to these individuals, increasing the chances of conversion and driving higher profitability.

Moreover, CTV ads provide e-commerce businesses with a unique opportunity to showcase their products or services in a visually engaging manner. With the ability to incorporate high-quality visuals and interactive elements, CTV ads can captivate viewers and leave a lasting impression. For example, an e-commerce business selling fashion items can use CTV ads to showcase its products in a dynamic and immersive way, allowing viewers to visualize themselves wearing the clothing and experiencing the brand's lifestyle.

Another advantage of CTV ads is their ability to deliver targeted messages to specific demographics or geographic areas. For instance, an e-commerce business that sells outdoor gear can use CTV ads to target individuals living in areas known for outdoor activities, such as hiking or camping. By tailoring the ad content to resonate with the interests and needs of this specific audience, the business can increase the effectiveness of its advertising efforts and drive higher profitability.

Furthermore, CTV ads provide e-commerce businesses with valuable data and insights that can inform future marketing strategies. By analyzing viewer behaviour, engagement metrics, and conversion rates, businesses can gain a deeper understanding of their target audience and optimize their ad campaigns accordingly. This data-driven approach allows e-commerce businesses to continuously refine their advertising strategies, ultimately leading to improved profitability and business growth.

Exploring the Impact of CTV Ads on E-commerce Results

The impact of CTV ads on e-commerce results is undeniable. Research has shown that businesses that incorporate CTV ads into their advertising mix experience significantly higher click-through rates and conversion rates compared to those relying solely on traditional TV ads or digital display advertising. The immersive nature of CTV ads, combined with their seamless integration into the viewing experience, contributes to higher engagement and stronger brand recall.

One of the key advantages of CTV ads is their ability to target specific audiences. Through advanced targeting capabilities, businesses can reach their desired demographic with precision. For example, an e-commerce company selling fitness equipment can target individuals who have recently searched for workout routines or fitness products online. By reaching the right audience at the right time, CTV ads have the potential to drive higher-quality traffic to e-commerce websites.

Furthermore, CTV ads allow e-commerce businesses to measure their campaign's effectiveness with great precision. Advanced analytics tools provide invaluable insights into ad performance, customer behaviour, and return on investment. With the ability to track metrics such as impressions, clicks, conversions, and even revenue generated, businesses can gain a comprehensive understanding of how their CTV ads are performing.

With this data, businesses can continually optimize their CTV ad campaigns, ensuring maximum impact and profitability. For instance, if the analytics reveal that a particular CTV ad is not resonating with the target audience, businesses can make necessary adjustments to the creative elements or messaging to improve its effectiveness. This iterative approach to campaign optimization allows e-commerce businesses to constantly refine their advertising strategies and achieve better results over time.

In addition to the measurable benefits, CTV ads also offer a unique opportunity for e-commerce businesses to enhance their brand storytelling. With longer ad formats and the ability to incorporate interactive elements, businesses can create compelling narratives that captivate viewers and drive brand affinity. By leveraging the power of storytelling, e-commerce companies can establish a deeper connection with their audience and differentiate themselves from competitors.

Moreover, CTV ads provide a seamless path to purchase for viewers. With the integration of interactive elements such as clickable product images or direct links to product pages, viewers can easily transition from being engaged with the ad to making a purchase. This frictionless shopping experience not only increases the likelihood of conversions but also enhances customer satisfaction.

In conclusion, the impact of CTV ads on e-commerce results is multifaceted. From higher click-through rates and conversion rates to precise measurement and optimization capabilities, CTV ads offer numerous advantages for e-commerce businesses. By leveraging the immersive nature of CTV ads, targeting specific audiences, and utilizing advanced analytics tools, businesses can drive engagement, increase brand recall, and ultimately achieve greater profitability in the e-commerce space.

Taking Advantage of CTV Ads to Drive E-commerce Growth

To truly take advantage of CTV ads and drive e-commerce growth, businesses must adopt a multi-channel approach. By combining CTV ads with other digital marketing strategies, such as social media advertising and search engine marketing, businesses can create a comprehensive marketing ecosystem that reaches customers across various touchpoints.

One effective way to leverage CTV ads is by integrating them with social media advertising. Social media platforms provide a wealth of targeting options, allowing businesses to reach their desired audience based on demographics, interests, and behaviours. By running CTV ads in conjunction with social media campaigns, businesses can reinforce their brand message and increase the likelihood of conversion. For example, a clothing retailer could run a CTV ad showcasing their latest collection and then retarget viewers with related products on social media platforms, encouraging them to make a purchase.

Another powerful strategy is to combine CTV ads with search engine marketing. By optimizing their website for relevant keywords and running targeted search ads, businesses can capture the attention of users who are actively searching for products or services similar to what they offer. When users see a CTV ad that aligns with their search intent, it reinforces their interest and increases the chances of them visiting the website and making a purchase. This integrated approach ensures that businesses are present throughout the customer journey, from initial awareness to final conversion.

It is also crucial for e-commerce platforms to tailor their CTV ad campaigns to the preferences and behaviours of their target audience. By understanding the viewing habits, interests, and demographics of their customers, businesses can create personalized and relevant CTV ads that resonate with viewers, ultimately driving them to take action. For instance, a travel agency targeting adventure enthusiasts could create CTV ads featuring thrilling destinations and activities, appealing to the specific interests of their target audience. By delivering tailored content, businesses can establish a deeper connection with viewers and increase the likelihood of conversion.

Moreover, businesses can leverage data analytics to optimize their CTV ad campaigns and maximize their impact. By analyzing viewer engagement metrics such as completion rates, click-through rates, and conversion rates, businesses can gain valuable insights into the effectiveness of their ads. This data can then be used to refine targeting strategies, creative elements, and messaging, ensuring that future CTV ads are even more compelling and impactful.

In conclusion, taking advantage of CTV ads to drive e-commerce growth requires a multi-channel approach, tailored campaigns, and data-driven optimization. By integrating CTV ads with other digital marketing strategies, businesses can create a cohesive and comprehensive marketing ecosystem. By understanding their target audience and delivering personalized content, businesses can increase viewer engagement and drive conversions. By leveraging data analytics, businesses can continuously improve their CTV ad campaigns, ensuring long-term success in the ever-evolving world of e-commerce.

Crafting an Effective CTV Strategy for E-commerce Platforms

Crafting an effective CTV strategy requires careful planning and consideration. First and foremost, businesses must identify their target audience and understand their viewing habits. This foundational knowledge allows businesses to create compelling CTV ads that are aligned with the interests and preferences of their potential customers.

Incorporate storytelling: A compelling narrative can captivate viewers and create a lasting impression.

Use visuals effectively: High-quality visuals and engaging graphics enhance the impact of CTV ads.

Include a call-to-action: Clear and concise calls-to-action prompt viewers to take the desired action, such as making a purchase or visiting a website.

Optimize for different devices: Ensure that CTV ads are compatible with a wide range of devices to maximize reach.

The Essential Role of CTV In E-commerce Success

CTV ads have quickly become an indispensable ingredient for e-commerce success. In a landscape saturated with advertising messages, CTV ads provide businesses with an opportunity to stand out and connect with their audience in a more meaningful way. The captivating nature of CTV ads, combined with their targeting capabilities and measurability, make them a must-have tool for e-commerce platforms looking to thrive in the digital age.

By harnessing the power of CTV ads, e-commerce businesses can drive growth, increase profitability, and build strong brand equity. With the ever-increasing popularity of internet-connected televisions, now is the time for e-commerce platforms to embrace this game-changing advertising medium and unlock their full potential.

In conclusion, CTV ads offer e-commerce businesses a powerful tool to maximize their profitability. Through precise targeting, creative storytelling, and visually engaging content, CTV ads can captivate viewers and drive them to make a purchase. Additionally, the ability to deliver targeted messages and gain valuable data insights further enhances the effectiveness of CTV ads. By harnessing the power of CTV ads, e-commerce businesses can unlock new opportunities for growth and success in the digital landscape.

For CTV Advertising Services, visit our website - https://9mediaonline.com/contact.

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Why Connected TV Advertising Matters for Cord-Cutters

In recent years, cord-cutting has become the norm as more and more folks bid farewell to traditional cable or satellite TV services. Instead, they're embracing streaming platforms for their entertainment needs. This shift has transformed the advertising landscape, making Connected TV (CTV) advertising a crucial tool for reaching cord-cutters effectively. In this article, we'll explore why CTV advertising is a game-changer for cord-cutters and how advertisers can tap into this opportunity without diving too deep into corporate jargon.

The Cord-Cutting Craze

So, why are people ditching their cable boxes? Well, it all boils down to a few key factors:

Cost Savings: Cable subscriptions can be pricey. Cord-cutters are attracted to the lower costs associated with streaming services.

Flexibility: Streaming services offer on-demand content, allowing viewers to watch what they want when they want it.

Wider Content Selection: With platforms like Netflix, Hulu, and Amazon Prime Video, there's a massive library of shows, movies, and original content at your fingertips.

Traditional TV Advertising Falls Short

As cord-cutting gains momentum, traditional TV advertising is losing its edge. It's less effective in reaching the audience that now predominantly consumes content through streaming services. Enter CTV advertising.

The Power of CTV Advertising

Connected TV advertising brings a lot to the table for advertisers trying to connect with cord-cutters:

Precise Targeting

- Pinpoint audiences by demographics and interests.

- Reach the right people with the right message.

- Ideal for tech-savvy, younger cord-cutters.

Flexibility and Control

- Choose when and where ads appear.

- Adjust campaigns on the fly based on performance.

- Ensure ads are always optimized for results.

Interactivity and Engagement

- Create interactive ads for viewer engagement.

- Encourage viewer action and interaction.

- Boost engagement and conversions.

Measurement and Attribution

- Measure ad effectiveness in real time.

- Track viewer actions post-ad exposure.

- Use data to fine-tune ad campaigns.

Making CTV Advertising Work

To harness the full potential of CTV advertising, advertisers should:

Invest in Data Analytics: Understanding viewer preferences and behaviors is key. Analytics tools can help tailor campaigns effectively.

Create CTV-Ready Content: Advertisers need to craft content specifically for the CTV platform to ensure it resonates with the audience.

In summary, CTV advertising is a must for reaching cord-cutters, a fast-growing and influential audience. With precise targeting, flexibility, interactivity, and real-time measurement, advertisers can create campaigns that engage and convert cord-cutters effectively. As the cord-cutting trend continues to rise, staying ahead of the curve with CTV advertising is crucial for brand success.

Visit Our Website 9MediaOnline.com To Know More Details or Schedule Your Free Consultation 9MediaOnline.com/contact

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How CTV is growing in APAC

In contrast to the United States, APAC is a mobile-first market, therefore smartphones continue to be the driving force behind the growth of OTT streaming. Other distinctions show how marketers must carefully consider geographical locations in order to meet regional demand. The Asia-Pacific region (APAC), has rapid technology adoption rates and rising average video consumption hours, which may be the future of local digital advertising. Latin American nations that lead the world in digital ad spend growth rates are already in the spotlight.

The opportunities that the CTV market in APAC provides advertisers are influenced by a number of factors. Global players like Netflix, Disney+ Hotstar, and regional services like Viu and Tencent Video are also present in the region. In March 2021, it was anticipated that 400 million people watched CTV/OTT content overall, with Singapore, Australia, and Indonesia topping the list of nations with the best CTV infrastructure.

The popularity of subscription-based services, along with the development of subscription fatigue and the general high ad tolerance of the region, favour ad-monetized CTV streams. The introduction of Disney's Hotstar service in September 2020 is a good example of how major industry players have taken note. Indonesia, in particular, has the third-highest number of broadband users in the region.

For marketers looking to get into the industry, other cities, particularly Taiwan and Vietnam, offer attractive chances. To give their consumers more value, for example, Taiwan's traditional broadband providers frequently combine CTV services with their basic broadcast programming. This demonstrates the faith that regional media firms have in CTV as cord-cutting in the market increases. However, global juggernauts continue to dominate the most widely used platforms, with Netflix leading the pack, followed by iQiyi Taiwan and Line TV.

Since people were confined to their homes due to the pandemic, streaming content became ingrained in people's habits, which accelerated the growth of OTT and CTV in APAC and globally. The ecosystem has grown so much that new players, platforms, technologies, and devices change the landscape every three months. While targeting advertising effectiveness and viewability has always been a priority for marketers, they frequently overlook the link between ad quality and customer engagement. But it has become clear in recent years that there is a direct correlation between ad quality and the likelihood of disengagement.

9MO has collaborated with the biggest CTV inventory providers from the APAC region, including Lemma Tech, Taipei Digital, Viu, Tyroo, Ottera, TCL, and Baidu (Iqli), to name a few. The hybrid auction method also permits competition between several SSPs, DSPs, Brands, and Agencies. This makes it feasible to sell impressions for the best possible price. It is a secure option for deploying programmatic solutions since our SSAI unified auction system leverages machine learning to optimise yield.

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Source: 9MediaOnline