If you work with me or know me, you’ll hear me define Marketing as many things, and one of my favorites is:
Marketing is Company Culture.
A company’s culture is competitively differentiating, and therefore, it can be, and should be, a story that your marketing and people share with the world.
Frankly, focusing on crafting your company culture is simply good, smart business strategy; I call it “culturesmithing,” and it’s not something companies can fake or cobble together. It truly must be a keystone found at the heart of a business model.
Culturesmithing must be intentional. It must be created, manifested and nurtured from the top-down and the inside-out. When it is present, it can be measured throughout an organization, and it will be informed by everyone in it.
When truly successful, it will be perceived in the marketplace. It will raise your brand equity and the perception of your brand, inspire loyalty from your employees, and do a lot of heavy lifting for your HR department.
As we move forward in this new customer-centric millenium, I am convinced that the known happiness of employees will not only impact the bottom line but it will inform corporate valuation.
Happy employees indicate a company’s culture is thriving. What better measurement for a company’s wellness is there?
Check out this @fastcoexist article for insight & inspiration:
(via Why Your Boss Cares If You’re Happy | Co.Exist | ideas impact)
12/12/13 Addendum: http://www.fastcompany.com/3020929/leadership-now/80-of-companies-dont-care-about-company-culture-do-you?partner=newsletter