#cyberliteracy

[tigonadvisory]

[rajputbalsing]

Participated in #zee24taas debate on 22 November 2017 about #cybersecurity , $privacy and #cyberliteracy. Along with @prashantmalicyberlawyer @kulkarni mayur

[minimal4life-blog]

Homework One: Starbucks

Starbucks has been on the coffee scene around the world since 1971. They have had a commitment to sustainability since their founding and their tie to delicious, classic coffee is what their customers internationally keep returning to.

The following include links to four countries' Starbucks pages:

Starbucks: United States

Starbucks: France

Starbucks: Japan

Starbucks: Brazil

After navigating though the United States webpage, I noticed that the general idea of this coffee shop is to be friendly and high-end, with a rich product to keep customers (specifically women, oddly enough) returning with smiles. They also make it known on the US webpage how environmentally conscious the company is - a hot topic in the political arena now with most American young people.

Clicking on each countries' "Share Instagram" images showcased actual people enjoying Starbucks coffee. In America, the photos weren't what I had expected. Mainly because there weren't any faces featured, instead they chose images of brightly nail polished hands holding Frappuccinos with bad photo filers. Brazil showcased instead employees smiling and showing off their uniform green aprons. They all seem in good spirits, and proud to represent Starbucks. Again, now what I had expected. I thought maybe they would have more young teens drinking coffee like in America.

Japan's overall website had a face lift compared to the other three - Much of the branding and header images on their webpage had been replaced with warmer images (it looks like they put an orange filter on all of their photographs!). Many of the buttons had also been replace with a well-manicured woman's hands politely handing out a gift card in traditional Japanese style. It seems to reflect their culture of manners and gentile attitudes when in the greater public.

Finally, France had the most elegant website. The branding changed slightly, similar to Japan adapting to the framework of Starbucks main webpage, and adapted a grayer complexion. They were the only country that featured, what I thought would be the standard, cute young 20-something ladies that took mirror photos and held Starbucks cups with cursive writing.

Looking over all these countries' webpages made me realize that even a company as big and international as Starbucks doesn't live up to the idea I had fixed in my mind. Instead, I was pleasantly surprised to see that not only Starbucks held its own over all continents - but they represent themselves in good light and respectably in all kinds of cultures.