Feb 12, 2014
Media homework for monday 24th February
Complete Long Tail Theory research
revise keywords, theory and case studies (music and film) for the media in the online age topic in preparation for timed essay.
seen from United States
seen from Russia
seen from United States
seen from United States
seen from United States
seen from Germany
seen from United States
seen from India
seen from United States
seen from China
seen from Macao SAR China
seen from Germany
seen from United Kingdom
seen from United Kingdom
seen from Latvia
seen from France
seen from United States
seen from Russia
seen from United Kingdom
seen from United States
Media homework for monday 24th February
Complete Long Tail Theory research
revise keywords, theory and case studies (music and film) for the media in the online age topic in preparation for timed essay.
Thursday 13th february lesson work
Prepare a case study based on a film that is currently in the cinema, research and find ways that online media was used to maximise profit and market the film
film budget, genre, director and cast list (big stars)
name of main distributor
evidence of online marketing prior to release (film website)
examples of reviews (form fans and professional journalists)
use of online publications (film magazines)
evidence of use of social media
use of synergy in the film marketing
importance of convergence in reaching target audience
evidence of targeting worldwide audience (far east)
A2 media studies class work
Crowd sources
'Life in a Day'
80,000 clips sent in from july 24th 2010
prosumer film
Example of crowd funding
Fan Kate Madison
Crowd funded after watching trailer on youtube
£17,000 raised from responses to trailer.
YouTube Film Festival
Annual online short film competition
15,000 film entries online
Youtube users help to select short list
10 finalists shown at venice film estival
Winner gets $500,00 to produce their film on their own youtube channel with suport from scott Free film production company. (ridley scott)
Amazon Studios
part of amazon which develops new comics, TV shows and films
Online submissions of scrip ideas
Crowd sourced feedback giving reviews and ratings
Also opportunity to share an develop script idea
Chosen project given 10,000- 50,000 for fully developed project plus share of amazon profits
Available for download from amazon instant video or love film in Europe.
Media in everyday life
Before
Radio SEts
Large REcording Devices
Media was controlled by broadcasting companies
public had to work their lives around the medias schedule
Normal people had no control over media
Newspapers were authoritative with large buildings
Web 1.0 All medias were separate 1995-2003
People were moer time conscious, felt guilt spending too much time watching tv
After
Youtube,Myspace Wikipedia, all information was provided by the public
Web 2.0 everyone contributes to a central media
new uses of media in everdays life came about in 2003
tv viewing gone down, time spent online gone
changed views on politics, many more opinions
cvilian journalism
Glossary of Keywords for Online Age
Digital: Relating to, using, or storing data or information in the form of digital signals.
Broadband A high-capacity transmission technique using a wide range of frequencies, which enables a large number of messages to be communicated simultaneously
HD TV High definition television
Web 1.0 Early stage of world wide web
Web 2.0 The second stage of development of the Internet, characterized especially by the change from static web pages to dynamic
Web 3.0 The predicted third generation of the World Wide Web, usually conjectured to include semantic tagging of content
Global Market A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange.
A world wide market which allows you to buy and sell products on the internet. For example, eBay
Peer to Peer denoting networks in which each computer can act as a server for the others, allowing shared access to files from a central server.
iPlayer An internet based software that allows you to access television and radio programmes.
Piracy The unauthorized use or reproduction of another’s work.
User Generated Content User-generated content covers a range of media content available in a range of modern communications technologies.
Prosumer A person who buys electronic goods that are of a standard between those aimed at consumers and professional.
Citizen Journalists The collection, dissemination, and analysis of news and information by the general public, especially by means of the Internet.
Analogue
GGI General Graphics Interface is a project that aims to develop a reliable, stable and fast computer graphics system that works everywhere.
Cloud Storage A virtual storage unit for data.
Viral Marketing A marketing technique via the internet.
MP3 Player A means of compressing a sound sequence into a very small file, to enable digital storage and transmission.
Convergence Concentration of media ownership is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
File Sharing The practice of making computer files available to other users of a network via the internet.
Democratic Media Democratic media is a form of media organization that strives to have the principles of democracy underlying not only the production of content, but also the organization of the entire project.
Online Identity An online identity, internet identity, or internet persona is a social identity that an Internet user establishes in online communities and websites.
Remixing Produce a different version of something by changing the balance.
Digital Natives A person born or brought up during the age of digital technology and so familiar with computers and the Internet from an early age.
Digital Immigrants A person born or brought up before the widespread use of digital technology.
We Media
Downloading Copy (data) from one computer system to another.
Streaming Relating to or making use of a form of tape transport in which data may be transferred in bulk while the tape is in motion
Synergy The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects
Crowd Sourcing Obtain (information or input into a particular task or project) by enlisting the services of a number of people, either paid or unpaid, typically via the Internet
Crowd Funding the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.
Social Media Websites and applications used for social networking.
Mash-ups A web page or application created by combining data or functionality from different sources.
How has online media developed?
How has online media developed? Online Media has changed many aspects of media as whole, various industries began to merge into a new online age. The News became available for online use, beginning with The BBC, The guardian and The Times. This encouraged the music industry as well as television and film, the music industry and changed who has control over it, unsigned acts and acts from smaller companies have more chance of grasping fame and building themselves as an artist without the help of big record companies. This is because sites such as sound cloud and Youtube allow musicians to share their music and build a fan base, whereas if they were signed to a large company this artist development would be arranged or advertised by the company.
What has been the impact of the internet on media?
How has consuner behaviour and audience rep
Who made the biggest impact on social media?
I believe that the creators of Youtube have made a large impact on the online age, my reason being is that they changed the way we look at music as a society as well as education and media as a whole.
Chad Hurley co-founder of youtube born January 24th 1977 age 36, is worth $335 million.
People use youtube for many different things such as, education tools, demo's, lPeople began posting videos of their own talents surrounding music, whether it be as a musician, producer, dancer etc. It opened doors for many young people, for example; Justin Bieber was discovered through his Youtube Channel in 2009 at just 15. Eventually after a battle between Usher and Justin
Key Developments in the Online Age
Email:1971
Amazon: 1995
Ebay: September 3 1995
Google: September 4 1998
Itunes: January 9 2001
Wikipedia: 15 January 2001
LinkedIn: May 2003
MySpace: August 2003
Skype: August 2003
Facebook: February 4 2005
Youtube: February 14 2005
Twitter: started in 2006
Tumblr: February 27 2007
BBC iPlayer: 25 December 2007
Facetime: 2010
First Digital 3D feature: 1952