3 Benefits of Using Data Lineage at Your Company
When working with data, there are several important factors to consider, but data lineage is perhaps one of the most vital. Data lineage concerns itself with tracking data from its point of origination through the various stages of cataloging, storage, and analysis. Data scientists rely on this lineage information to understand how relevant specific information is to a task, so it’s important to have a lineage system in place if your business collects large volumes of data.
Below are three additional benefits of using data lineage at your company:
1. Data Lineage Benefits Sales and Marketing
Although your data analysts are probably going to get the most out of using a data lineage tool to track information, your sales and marketing teams can also stand to get a lot out of data lineage. Through the use of a data lineage tool, your sales and marketing teams can see where specific info is being generated and how it is being used. This can bolster sales and marketing efforts by identifying key touch points for customer interaction that can prove to be very valuable when creating a sales strategy.
2. Data Lineage Promotes Better Security
When you know where a digital asset has been and who has had access, it’s often easier to address security concerns. This is true for data, and since today’s datasets often travel through multiple points before ending up archived, having a data lineage process in place can help to promote security. If something does go wrong with a piece of information or a piece of it is suspected of causing a security problem, being able to track that data through a lineage system can be very helpful in resolving an issue quickly.
3. Data Management Can Be Streamlined
Data lineage processes also assist in streamlining data management. The ability to track data can show you where bottlenecks in your information pipelines may exist, and this can help your company get info where it needs to be more efficient. To add to this, your company may be able to save money due to this increased efficiency by reducing unnecessary servers and routing equipment.
If you need the best data catalog tool, visit this website.
