ALLEN MEDIA GROUP TAPS DATAFUELX TO PROVIDE DATA-DRIVEN LINEAR PLANS THAT DELIVER AGAINST ADVANCED AUDIENCES
ATLANTA /PRNewswire/ — Allen Media Group (AMG) has selected datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its networks, starting with The Weather Channel. Through this partnership, datafuelX’s full-service SaaS platform, M3 – which was built to allow the TV ecosystem to plan and forecast against…
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