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BRITISH STARS JOIN WORLD RX LINE-UP FOR LYDDEN HILL
©WorldRX
Two-time British Rally Champion Guy Wilks will join JRM Racing for the British round of the FIA World Rallycross Championship presented by Monster Energy. Albatec Racing will also field two cars at Lydden Hill (22-24 May) driven by British Rallycross ace David Binks and Albatec Team Principle, Andy Scott.
Wilks will drive one of JRM’s 1.6-litre MINI RX Supercars at the Kent-based circuit…
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Introducing fans to the Global Rallycross Championship through extensive use of social media platforms. From ticket giveaways to fan interaction, the GRC is attempting to build interest in its brand in time for the season opening round on May 26 at Charlotte. Included is a list of GRC drivers' and tracks' websites and/or Twitter accounts.
Some of the teams and sponsors have begun to open up their own social media platforms to better engage with fans as well. On May 17, Bucky Lasek took over Puma’s Twitter account to answer questions about the GRC, his first profession of skateboarding and whatever else the fans could throw at him. The previous day, Brian Deegan traded rides with NASCAR Sprint Cup points leader Greg Biffle at Charlotte Motor Speedway, in an event that Ford Racing promoted extensively on their social media platforms.
