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All the greatest hits from the last two years of my weekly marketing newsletter, broken down into topic areas for easy digestion.
David Gaughran
Marketing and publishing advice.
A collection of newsletter/posts with some of the best advice in the business.
It’s easy to publish a file. It’s hard to do it well.
Until recently, if you were a writer who had a novel or other work, there was essentially a single path to follow: you tried to find an agent who liked your writing, and who would be able to sell it to a publisher. The process could take months or years — assuming you were able to get on that merry-go-round at all.
David Gaughran, author of Let’s Get Digital and other books about self-publishing, tried that route when he wrote his first novel about 11 years ago. It was an exasperating experience.
“I spent about 18 months querying every agent that I could find in the English-language world and didn’t really get anywhere,” Gaughran says. He was frustrated enough that he thought about giving up. “But then I started looking at self-publishing.”
Since then, self-publishing has become far more than a last-ditch alternative to traditional publishing — it’s a choice that many authors are making from the starting line. But while it’s not all that hard to put out an ebook these days, finding an audience takes a lot more than simply uploading your manuscript and clicking publish: it means going through the entire publishing process on your own, from editing to artwork to marketing, putting your book’s success entirely in your own hands.
Read the complete article at The Verge.com. Unlike many other articles extolling the virtues of self-publishing, it’s worth the time it takes to read all the way through.
Curated list of the very best book promo sites in 2022.
The Very Best Book Promotion Sites in 2023
Updated by David Gaughran 26 January 2023.
These are the best book promotion sites in 2023 for boosting your sales, launches, free promotions, series deals, and mailing list sign-ups. Something for all budgets and experience levels with self-publishing – including a few options which are completely free!
The Best Book Promotion Sites in 2026
by David Gaughran These are the very best book promotion services in 2026 for boosting your sales, launches, free promotions, series deals, and mailing list sign-ups. Something for all budgets and experience levels with self-publishing – including a few options to promote your book which are completely free! You can skip to the section you are looking for below but make sure to check the end…
The Lazy Author’s Guide to Platform Building
by David Gaughran This article about platform building is an adapted excerpt from the third edition of Let’s Get Digital: How To Self-Publish, And Why You Should by David Gaughran which is available now from all retailers. I have a considerable platform and it drives fewer sales than you may think. However, the problem with platform building is less to do with its effectiveness, and more to do…
15 Rules For Advertising Books – Written By David Gaughran
I started working in digital advertising way back in 2004 and while it is tricky to generalize about three very different ad platforms – Facebook, Amazon, and BookBub Ads – there are some general rules that I recommend everyone considers, before losing their shirts on book advertising. Not least because books present a pretty unique marketing challenge when compare to generic products. Something…
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I Need Newsletter Feedback From Fellow Artists / Creatives 08.11.20
I Need Newsletter Feedback From Fellow Artists / Creatives 08.11.20
Self Portrait – Between the Stone with the Sun ©Felipe Adan Lerma https://fineartamerica.com/featured/self-portrait-3-between-the-stones-with-the-sun-felipe-adan-lerma.html
I won’t go into a lot of why or details right now, after tons of years, I’ve finally come to the point I’m willing to force myself to create a newsletter, lol, other than saying it’s Covid $ related, as one can expect 😊,…
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Getting editors, spotting mistakes, publishing across many genres and author control! 4 questions from a self-publishing conference
Getting editors, spotting mistakes, publishing across many genres and author control! 4 questions from a self-publishing conference
Yesterday I gave a mini-course in self-publishing at the Jericho Writers Summer Festival. These are some of the most interesting questions that came up in the Q&A.
Should I hire a developmental editor before giving my manuscript to beta readers?
I wouldn’t. I’d polish the book as much as possible before you bring in the professionals. Show the book to your beta readers, get their feedback, work…
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