You Are Where You Eat: Top Things to Consider When Choosing Restaurants for Business
First date jitters. They happen to everyone. After all, because it's likely you barely know each other, one minor misconception could be the difference between a budding romance and complete disinterest. I'm constantly being asked by my guy friends for suggestions of where to take several way-too-many girls out on dates, and my answer always varies depending on the person asking the question. Especially when initially getting to know one another, it's essential to choose a restaurant or bar (or activity) very wisely--often times, it will say a lot about your interests as well as your values and who you are as a person. (*Ladies, I always say that bonus points should be given if you're taken to a spot you've never been to before. As a lifestyle writer, that's only happened to me once. I hate to admit that I was mildly impressed, as he gloats about it still.)
While the importance of choosing a venue is certainly a prevalent ideal in the personal lives of Washingtonians, the same rule absolutely applies in business as well. One should put as much effort into choosing a restaurant or bar for a professional meeting as they would with a date they're really trying to impress. If you've lived here for some time, I'm sure you've noticed by now that very little business actually takes place in Washington DC offices. Even if one isn't a regular telecommuter, most professional interaction (and business, for that matter) in the District is done while eating or drinking--specifically, either over lunch or happy hour drinks. Because a DMV resident's career will likely involve a lot of time spent in meetings held at a restaurant or bar, one must ensure that the venue compliments them positively and reflects who they are as a person.
Since Washingtonians are overly-prepared for everything, I'd expect that you've done some serious research into the restaurant or bar for your affair. While it's isn't essential to suggest somewhere you've been to previously, not doing your homework on the location before-hand is a huge mistake and can really haunt you. (As well as make you look like a complete asshole.) That's why there are several things one must consider when choosing a spot outside the office for business-related gatherings--it really is a reflection of your professional (and often personal) life.
In my rarely humble opinion, here are the top points to think about when choosing a venue for a business meeting:
"Um, I'm sorry. I don't eat meat." When researching a restaurant or bar for professional affairs, it's always a good idea to do a little digging into the person you're meeting with as well. For example, it would be a huge mistake to bring a vegetarian (or vegan, for that matter) to a steakhouse. There's nothing wrong with simply asking who you're meeting if they have any dietary restrictions or preferences. If they don't, it's an easy question to answer. And if they do, they'll definitely appreciate (and be impressed by) your consideration. While it's not necessary to choose a spot that cooks up just veggie-friendly dishes, make sure that there are at least a few options available. That way, you can save yourself the awkward, embarrassing response quoted above.
".....WHAT DID YOU SAY? I CAN'T HEAR YOU OVER ALL THE TOURISTS!" As Washingtonians gather during lunch or happy hour on a regular basis, most spots are likely to fill up quick year-round. From March to October however, the experience is more comparable to a nightmarish zoo rather than a buzzing and chic venue--thanks of course, largely entirely to my least favorite people ever: tourists. Because restaurants and bars are much busier during high tourist season, it's vital that you opt for a place where the noise level will be conducive to a having a business conversation. If the person you're talking to with either misunderstands or doesn't hear you at all because it's too noisy, no effective communication can take place. Period. Calling the restaurant or bar before-hand and asking about their noise during peak times may give you some insight on when it'd be best to schedule a meeting.
"This is an A and B conversation..." A good way to ensure an appropriate volume level is to select a place that offers some sense of privacy as well. Especially in a city where a great deal of information is confidential, a well-spaced locale with tables tucked in corners or in private rooms is certainly a nice touch. (And you'll actually be able to hear and participate in the conversation without screaming.) Not only does it give the impression that you're solely focused on the meeting at hand, but that you respect the confidentiality of conversation as well. Trust and integrity play a large part of life in Washington DC in any situation, regardless if it's business-related or not.
"Seeing as I don't have a car, getting to the other side of the world will be challenging..." If you initiated or requested the meeting, don't forget that they're doing you a solid by accepting. Because of that, it's simply good business to select a restaurant or bar that is easily accessible for those you're collaborating with. Simply put, you should make their journey as painless as possible. Find out where they will be coming from and try to choose a venue that's either nearby or a few metro stops away. Aside from making it more convenient for your contact, it shows that you respect their time and busy schedule by requiring them to commute as little as possible. Remember, their experience with you should be an entirely positive one, starting from when they first stepped out the door. And in this blistering Washington summer heat, everyone appreciates short walks and metro rides.
"I didn't know dining in the dark was the latest rage...?" There's nothing wrong with having having a little ambiance at any affair. The important thing however, is to know what setting is appropriate for the occasion. While dim lighting and deeply-colored hues may be romantic when out on a date, it's not usually the best for business meetings. If you're sharing printed documents or contracts, insufficient lighting will make the process an extreme nuisance and nothing will get accomplished. Instead, a brightly lit spot will convey your enthusiasm while allowing swift movement through any agenda. Likewise, it's also worthwhile to look into the decor of the establishment before finalizing your selection. If you're a particularly artsy person, it could be a cool idea to suggest a locale situated in an art gallery. (Bistro 18 in Adams Morgan is an example.) If books are your thing, then check out Kramerbooks near Dupont Circle. Suggesting a spot that reflects your interests works to show your contact what's important to you. For the millionth time, networking is SO MUCH easier (and more effective) when you're respected both professionally and personally. This a minor detail that puts a very individualized (and memorable) cherry on top of the business cake, subtly allowing you to convey your personality while also being professional.
"I hear this place has the best [insert food/drink here]!" If there's one thing that Washingtonians love, it's a sure thing. Opting for a locale that is actually known for something is one of the best ways to ensure that your meeting will both be problem-free but memorable as well. Whether it be out-of-this world delicacies or a oh-so-strong drink, look for restaurants or bars that have won awards for being the best in their specific niche. Not only is it a great conversation starter with your contact, but it'll decrease the chances of a poor dining experience.
"Let's go say hello to my friend [insert name here]. He/She is working tonight." It goes without saying that the absolute best connections to make are with those who can really make things happen for you--and in my experience, those individuals always seem to work in the service industry. Sure, the purpose behind this extensive research and preparation is most likely to impress a contact whose job connects with yours. However, it is the bartenders, waitstaff, bouncers, hosts, and valets that actually get things moving in Washington DC. (Or any big city, for that matter.) They not only control the timeliness of your service, but the quality as well. Because of that, arranging a business meeting at a venue where you know someone working is one of the best ways to ensure a successful affair. This way, you know that your contact will have the best experience possible while looking well-connected at the same time. (And depending on how close you are, you could even get comped drinks! Doubly impressive and a money saver too!)
"I love a good Bourbon selection." I'll keep this point short and sweet: you can never go wrong when the restaurant or bar has a solid, well-rounded booze list. Again, do some research. Find out what your contacts enjoy drinking the most and choose a place that has a wide-array of their favorites. Doing so goes beyond being prepared, it greatly increases your chances of closing too. (After all, when one is presented with a drink they love, it's real difficult to keep it to just one... let's be honest.) It's even better if you also enjoy a similar type of alcohol (whether it be wine, beer, or liquor) as it gives you another thing in common with your contact that isn't work-related.
"Is this place WiFi accessible?" Like I mentioned previously, little business in the Washington DC area is actually conducted within an office. Therefore, the availability of internet access can easily become a really attractive feature of a restaurant or bar--especially when holding a business meeting. Even if you don't bring your computer or tablet along with you for the ride, most smart phones of today work faster with available WiFi access. This added option always makes a professional gathering run more smoothly, as online information can be easily accessed and referenced at any time. Just in case of emergencies, it's always nice to be able to turn wherever you are into a mobile office. It increases your productivity while working to tackle the tasks for which your meeting was called for in the first place.
Regardless of where you choose to conduct business, the most important thing to remember is that the experience is a reflection upon you. Taking just a little extra time to ensure that these special details are in place isn't being crazy. Nay, it's being prepared, an essential in DC networking. In my experience, Washingtonians are more apt to respect (and work with) those who have a plan--with those who've spent time and consideration getting ready for whatever situation life has thrown their way, whether the it's professional or personal. Not only will the outcome be well worth your time, you'll look like that much more of a bad ass... and close the deal too. Trust me. :)











