Apr 4, 2013
Rules for a Designer /// Scratch that, a Founder
I write down every assumption I have about why and how MyTap will be successful. The small note book I have with me at all times is a running list every barrier I can think of that could cause MyTap to be unsuccessful. This list is ever evolving as I do one design experiment after another. I continue to test my hypothesis around user experience, user value, and business value to answer these assumptions.