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When you hear this word “Social Media” what comes in your mind first? Tell me genuinely! Most probably things like Time-pass, cringe content, time waster and more like that comes to your mind am I right?

Let me tell you that when I hear the word “Social Media” things like Business, Growth, My audience and more like this comes to my mind you know why? Because shhhh! I have a little secret and that’s I am going to share with you today.

Thinking of Social Media, you might know Facebook, Instagram, Twitter or LinkedIn as these are the trending social media platforms and if you are too much into it then might you have used Snapchat or Google+ but do you know there is a lot more than that.

We will discover the type of social medias out there and how you can get benefit of each of them for your business in a while and till them let us figure out why the hell you should care about social media in first place?

Why you should Care about Social Media to grow your business?

Facebook has currently 3.5 billion users which is approximately half of the world’s population and yes don’t forget about Instagram which is not too much far behind with 1 Billion users.

Which means the type of people, demographic of your target audience, People similar to the interest of your potential buyers and also your recent buyers who could be retargeted all are there present on social media.

Hey, you intellectual B2B owner I know you might argue by saying that I have a B2B business and my potential buyers don’t use Facebook and Instagram. Let me tell you Sir with all due respect that they do use it! Now you might say that they probably don’t contact or buy from me on social media.

Ok! This point is quite acceptable, but have you heard about Twitter & LinkedIn? Around 72% of B2B leads in the world comes from LinkedIn alone and yes don’t force me to find figures for Twitter.

Till this point we have only talked about selling and marketing your product, service or business. Now what about Brand Building? You care about it and you Also dream of your business to be a Brand right?

Let me tell you, your business is already a brand and you just need to reveal in front of the people and where you can get a lot of audience with minimal cost? Yes you got me! It is social media. You can have your own community over there.

Now Imagine till now I have only talked about 4 specific social media platform only what if I tell you that there is a way bigger picture behind this!  There are many different categories of social media and you are only aware of  some most popular things.

10 Types of Social Media Network :

Social network – Connecting with know unknown people

Media sharing networks – Share photos, videos, and other media as a memory or showing off

Discussion forums – Share news and ideas and solve mentioned questions or problems

Bookmarking and content curation networks – Discover new content and share

Consumer review networks – Find and review businesses and list yours

Blogging and publishing networks – Publish text content online

Interest-based networks – Share interests and hobbies

Social shopping networks – Online Shopping

Sharing economy networks – Trading goods and B2B services

Anonymous social networks – Communicate or Interact anonymously

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Social Media Guide

Chapter 1 : Introduction to Social Media Marketing for Businesses in 2020

Introduction to Social Media? Well, social media possesses the power to introduce you to people or vice versa.

Social Media is a place where you could connect, chat, network, share with people around the world no matter in which corner of the world you are.

Social Media is the new society for you to socialise virtually with the world. Read the complete chapter to know what social media exactly is and probably you will not miss what everyone miss.

Chapter 2 : Social media marketing strategies (How to build strategy and how to plan things)

Warren Buffet said “An idiot with a plan could beat a genius without a plan” this shows how much important is to plan and strategize in any field of your life.

Specially for social media, strategic formulations are necessary. I mean even a kid could post, use hashtags and make stories on social media right?

What makes you different from other is your social media strategies and tactics to grow on social media. You'll have to think about the plans and strategies for your social media branding. Can't? ,We're here for you at digipple.

Chapter 3 : Types of Social Media

Facebook, Instagram, Reddit ,etc are social media platforms but these are differenciated by their types. Following are the types of Social Media.

Social network

Media sharing networks 

Discussion forums

Bookmarking and content curation networks 

Consumer review networks 

Blogging and publishing networks

Interest-based networks 

Social shopping networks 

Sharing economy networks 

Anonymous social networks 

Chapter 4 : A complete guide to Instagram & Facebook Marketing

There is a lot more than posting and making stories. Instagram and Facebook possesses a large number of users. Not guaranteed, but these platforms are feeding many companies their conversions- something they seek for. If you see an ad on Instagram or Facebook, It has gone through many processes before reaching you.

Chapter 5 : A complete guide to LinkedIn Marketing (Include both personal and company profile)

You're at an interview, you're are not only asked for your CV now, you're supposed to give your LinkedIn profile too. Personal Image or Brand image are important these days. So, LinkedIn can help you build your own perception for people. LinkedIn marketing will be greater than it is now.

Chapter 6 : Upcoming social media trends and future of Social Media

This is the most controversial and trending question nowadays. We don’t have a perfect answer and we're not 100% sure about this.

But we have done some research and could predict some of the future social media trends that are going to break the roof.

If presented in graph, future of social media is going up for a few years, maybe the visuals from those hollywood films portraying future becomes the reality, well who knows. Probably, only that can hurt the graph of social media.

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What Is Brand Identity?

A brand is that which defines your business. So in today’s scenario there are thousands of businesses running so for standing unique a company needs a strong brand identity. The concept of brand identity contains a great importance not only in the terms of meaning but also in the terms of influencing users. Before starting anything let us discuss a question of substantial importance on which this whole article revolves,

It specifically consist of 8 component:-

Logo

Name of the company

Headline/Tagline

Colour Palette

Typography

Graphic elements

Voice

Imagery

Your branding design must psychologically persuade the people. It should be what that conveys positive and promising qualities and messages.

Develop a Strong Brand Identity:-

Know yourself, who you are, what you really want to do to make an immense business. Ask yourself some questions as a brand like

What’s the aim of your brand?

On what believes you run your company?

What can you do to make your brand stand unique?

If your brand was a person what qualities you want that people see in it.

The voice of your brand.

Before starting your own business you must know the answer of all these questions.

Let us take a look at the building blocks of a brand design.

Building Blocks of Brand Design:-

Typography:-

Typography of your brand refers to the type of font that you select for building your brand. If you are wise in it then your business will also be wise to you.

Colour Palette:-

Colors make a psychological tie with the customers.

Shapes:-

While branding design you must take care of and think about shapes and forms. It’s not a substantial factor but an effective factor.

Design a Strong Brand Identity:-

You have learnt about the building materials of your brand design. Now you can design your brand and can identify your business. There are various elements on which your branding design depends. For example for a hotel to flourish it must have a great menu and a beautiful serene physical space whereas a multimedia website or a digital marketing agency must have a good website structure and great social media pages. Elements for branding design include,

Website:-

Logo

Business Cards

Email Designing

Conclusion:-

Your brand identity is what makes you endless and consistency is a key to it therefore be consistent in everything that you apply in your brand identity. Brand identity must be such that actually portrays your company and its values. If you are having trouble in figuring out anything regarding your brand identity and business then don’t mind asking such questions from yourself,

How you must do better than everyone else?

How would you describe your brand in 3-4 words?

What makes you special?

Why did you start the business?

What are your values that make customers believe in you?

How do you want your customers to define you?

As of now you are all set to nail your brand identity its your time to start designing and give your business the new heights.

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Social Media Branding

Social media is one of the best ways to connect with a wider range of people. Introducing your brand on social media and then let people know about your brand and telling them about the products and services you give can result in great profit for your business which in return will also build a strong and long relationship of yours with the interested audience who will later become your customers.

Social media branding makes a natural but a most important part of your overall marketing efforts in your business on major social platforms and websites such as Twitter, Instagram, LinkedIn etc. 

There are few tips of Social Media Branding that you need to keep in your mind for getting a profitable business and an efficient income.

Identity:-

For being different and unique in terms of social media branding firstly you need to clear your brand’s identity, like what is actually your brand, what does it define, how it is different from other brands,what does it actually need.

Audience:-

The biggest and most important factor of social media branding is targeting your audience. Because who's gonna buy your product, the people. Therefore take care of their needs and fulfill them by your product.

Design:-

Visual part of your page and brand is a very important aspect to attract the audience. 

It is very important to match your brand design with your suitable marketing goals.

Content:-

The content part of your social media branding can not be taken for granted.

No matter what your content type is, it should convey the message your brand needs to give.

Essentials for Social Media Branding:-

Choose an appropriate Social Network:-

The social network you choose can make a lot of differences. Wasting your energy on the wrong social network can cost you without results. You need to go for social media that consists of a wide range of audience, that perfectly suits your brand, what do you want to achieve by social media branding and how do you want its impact on your business.

Updated The Feed Frequently:

Posting the good content on a regular basis is an important part as content helps you into connecting the audience.

For building a long term relationship with your audience you need to publish informative content regarding your brand and your industry. The choice of content type is upon you, whether you want to post humorous posts or informative posts.

We have the data of how many times a day you should post on various social media platforms, given on our website. Go check it out on https://www.digipple.com/social-media-branding/

Be Consistent With Messages:-

No matter at what particular stage your brand is ,you must be consistent with your messages. Every social network gives you an audience to target and when you rely on consistency of messages over a particular period of time, it will help in trust building. 

Build Your Branding Voice :-

What sort of content you are posting matters a lot and that is you must consider your voice at top when you are approaching for social media branding. 

It will not only help you in connecting your brand but will also help you in building relationships.

Conclusion:-

There is a huge number of businesses, but what will make you unique and great is the right social media branding. Social media branding is a proven tool to build your business. These tips of social media branding will help you to get the target audience, and will be the best way to keep the people interested and on.

We hope this social media branding guide gave you a better knowledge about it, if yes then you'll also love our digital library.

We are Digipple, Great Team for Social Media Marketing and Branding.

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7 Elements of Digital Branding: 1. Logo (Brand Identity) : A brand, of course is said when some bunch of people can identify it by hearing its name or seeing its logo or typography or any other element. Digitally it boils down to the logo and colors that presents the identity of a brand. A brand logo should be clearly recognizable and should represent a particular brand. 2. Impact (Brand Image) Whether it’s Offline Branding or Digital Branding the core purpose is always to make an impact when people look at it. Talking about Digital Branding, what people are gonna see is visuals on social platforms, design of your website and most important thing authenticity of your digital presence. The question is How can you make an Impact on viewers? The answer is by showing the goodwill of your digital presence. You can show this by embedding reviews, getting video testimonials on your website. Not only your website but people are also going to check your presence out there on other well known business directories and also on Social Media Platform. 3. Digital Channels (Brand Positioning) Philip Kotler defines Brand Positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market” Being on various Digital Platforms gives you the power of Insights and analytics tools that different platforms provide you. It's easy for even a layman to understand the basic analytics and it can help you find both of the above mentioned necessary elements for Brand Positioning. i.e. The act of designing company's offering and an image that stands out. 4. Website & Social Platforms (Brand personality) Always remember, personality has the power to uplift, power to depress, power to curse and power to bless. You Digital Brand Personality totally depends on your own direct presence Digitally i.e. your website and social media platforms. Talking about your website, it’s ok to have a look from the perspective of SEO, it’s good to focus on some essential parts to get the audience in, but in that don’t forget about your business. 5. Digital Influence (Brand equity) The term that was used a lot after and during 'TikTok VS YouTube' was 'influencer'. Influence is not about numbers, the amount of Subscribers or followers it is neither the size of your network. Influence is basically the effect of your brand on the people,whether they are your user or not. A company will reach to any person who influences many lives and make them promote their brand or any particular product in return of some perks(mostly financial). That way not only the influencer but the company will also look good in people's minds. Brands like Mivi,Beardo and Disney+Hotstar are using famous influencers to increase their Digital Influence. 6. Strong & Unique Content (Brand Communication & Differentiation) Brand Communication is defined as “a tool of brand management by which the companies inform, persuade, enlighten, teach, remind, and enrich the knowledge of their stakeholders about the brand, its strengths, values, fundamentals, and its offerings of products and services.” A term “APPLE” is used as an abbreviation for Brand Communication, it means Approach : How you approach a stranger Probing : How you probe or Inquire your audience about their interests Presenting : Presenting or Offering a solution to his/her problem or interests Listening : Listening to the response and feedback to your offering. Ending : Ending the conversation with a heartfelt and a mesmerising experience Coming to Brand Differentiation, it is all about how you can differentiate your Brand in all the ways. 7 Review and Analysis (Brand Extension) Brand Extension is basically a way to encourage new products under an already existing Brand Name to take the advantage of its brand equity. For Ex : Nike was originally selling the shoes but after that they introduced sunglass, garments, bags and a lot more. Feel free to message us to get your Digital Branding Strategy.

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How to Build a Powerful Digital Brand? Here you are going to learn how you can build a Digital Brand for your business and how Digital Branding Is required. So let’s start.  GET A UNIQUE VOICE TO YOUR DIGITAL BRAND This is very important thing you need while creating Digital Brand awareness. But what exactly does it mean? It means to add a same tone/voice through your entire content. Whether it is a blog, article, about us section, mission, vision, video, infographics, etc. Have same tone throughout your content. For example check out this blog’s tone from starting it is all written in “you” format (reader’s format). Some things you can check for this is your mission, vision and motto statements. Ask yourself are they compelling enough? Will customer be able to see through the company by just having a glance at its motto? You should see these two examples below to understand importance of one voice throughout the organization in your motto. INDIAN AIR FORCE (IAF) – “NABHA SPARSHAM DEEPTAM” aka “Touch the sky with glory”. You can see the motto itself fills the reader with unending patriotism and enthusiasm. You can also see that the motto is concise and clear about what their organizations stands for. “TOUCH THE SKY” refers to planes and jets flying in the sky and “glory” represents victory over enemy and protecting the country’s aerial borders. APPLE INC. – “THINK DIFFERENT”. Steve Jobs has readily transformed design perspective of people across globe. Its motto“ THINK DIFFERENT” fundamentally stand for always looking for change and development through innovation and technology. This is what is depicted in its most popular product iPHONE. So your voice should always set harmony with what your company stands for. TELL YOUR STORY IN THE MOST APPEALING WAY ON EARTH Simon Sinek is world class author and motivational speaker who says that people don’t buy your product rather they buy your story. If you have a story compelling enough for your buyer persona and you can tell it in the most appealing way possible, you will have tremendous customer base and followers. The Golden circle, one of the marketing concepts of Simon, says that people are not interested in WHAT you do rather they are interested in WHY you do it. So if you can provide them your “WHY” within your story, they most probably will come to you. One another way you can tell your Digital Brand story is by content marketing. Content marketing is a useful weapon for this. Many companies have seen approx. 1200% of growth in organic traffic by just focusing on content marketing alone. Even if you just create small “how to” blogs or “ultimate guide” blogs, you are good to go as far as you keep providing value to your visitors. So tell your story in most appealing way to attract visitors. FOCUS ON BUYER PERSONA AND ITS UI/UX Buyer persona is nothing but an assumption of what your ideal customer looks like. Once you know this, determine how you want your user experience (UX) to be. Customer journey experience is going to determine whether they had fun buying products from you or not and want to come back again to you or not. Jeff Bezos, Founder of AMAZON, says that even if you follow only what customer expects from you and focus on improving customer experience alone, you too can make it big like other companies. Ask yourself what is it that my ideal buyer persona is looking for? What should I say on my ads or website that will make him come to me. If you carefully answer these questions you will provide best customer buying experience which will make them come to you again and again. Providing free side kicks in buyer’s journey or a small discount makes them feel special and enhances your Digital Brand. CREATE VALUABLE CONTENT FOR YOUR USERS As you have seen it before, adding value to your customer stands out of everything. Nothing better than a customer getting its query satisfied by landing on your content. For this you need to create content that genuinely aligns through user query intent and provides value answers to visitors.

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In the initial chapters we told you what digital Branding and Traditional Branding is how both are important. There are terms that are directly related to branding whether its digital or traditional. We can call the the glossary of digital branding.

12 BRANDING TERMS YOU OUGHT TO KNOW

1. BRAND-

It is a symbolic representation of company and what it stands for. It mostly exists as a contributor in people’s perspective towards the company.

Brand helps in indirect sale and helps people make their purchase decision easier. It surely takes a lot of efforts and time to build a good reputative brand but with correct customer value addition and maintain ethical standards it can be done.

2. BRAND AMBASSADOR-

It is face of the company in the market or say spokesperson. He/she is the person that comes to mind when your company gets a word around people. Generally people don’t remember the logo or symbol with that much accuracy that they can with a person.

A great example would be that one might not remember official logo of Gujarat tourism but we all remember Amitabh Bachchan sayin “kuch din to guzariye Gujarat me”.

That is the value of brand ambassador. It also takes a lot of time to go big in this field.

3. BRAND AWARENESS-

It is nothing but making people aware about your company and what you do best. It is a part of marketing to make people aware about your existence and how you can help them.

In this you show market what you offer and what your company stands for. A positive brand awareness doen by effective planning and execution can lead to exponential sales conversion.

It pretty much stand side by side with customer psychology.

4. BRAND ARCHITECTURE-

It is a hierarchical or relational structure in which all the brands and sub brands of an organization stands. You can imagine it like “brand tree”.

It presents you the parent brand, its different components, products and services, etc. It is also sometimes represented by its value of each brand and sub brand.

5. BRAND EQUITY-

It is the trust and authority of significance that company has developed in its course of time. It also helps to have a greater margin on products and have significant increase in sales. A company can get brand equity by constantly providing valuable services to its customer.

6. BRAND ASSETS-

It consists of all the single or dual degree elements like texts, designs, symbols that come together to make a brand look better and easily remembered.

A brand asset is something you do not want to mess with frequently. It is because it is very difficult to make people remember the symbol. And once done that if you change it mostly you will have to start from ground zero.

7. BRAND EXPERIENCE-

The experience that company visitors get which lets them form an imprint about your brand is called brand experience. Sometimes it is positive like greetings, welcome message, thank you message, coupon discounts can give you good BE, but crtic comment or newspaper, journal commenting about your lack of support side can be bad BE.

8. BRAND EXTENSION-

To use the brand values, name and recognition to enter into another distinctive market. For this brand must have trust authority over previous market.

For example RIL Expansion took the market brand in petroleum and oil industries but now it has entered streaming market, e commerce, telecommunication.

It used the brand from previous market to enter the next one.

Stop wandering where those remaining 4 terms disappeared, they are available on our website. Digipple.com

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Everything you need to know about Digital Branding “A brand is not what you tell to your consumers, but it is what your consumers tell to other people“ -Scott Cook Brands like Xerox, Google, Thermos, Photoshop, Band Aid have made such an impact that you may not know that these are the products, neither product lines nor product category. For Example, If a friend asks you for list of Al Pacino movies, you won't tell them to search it on internet, instead you'll tell him to Google it. Same way you'll not use the term 'Photocopy' Instead you'll use 'Xerox'. Well, that's what Branding is. In this Digital Era it is really simple for people to spread their thoughts and reach to various people. If it has become easy for the people to reach other people than it has probably become easy for businesses too. Thus, here making a smart move many businesses are using the Digital Platforms for their Branding and Brand Communication with the consumers which is ultimately known as Digital Branding. Chapters for Complete Digital Branding Guide : Introduction to Digital Branding, its concept and how it could help your business Major Branding terms you should know Your Optimal way to build a powerful Digital Brand 7 Essential Elements of Digital Branding Social Media Branding the ultimate guide Brand Identity and Brand Design guide One important point to note that we have just put down the basic concepts for your basic understanding. Don't worry,you'll still get access to the whole chapters by going to the links that are attached at end of each chapter's brief information. Hope the effort is appreciated by sharing this article as much as you can. Chapter 1 : Introduction to Digital Branding Branding is known, but Digital Branding is better to be known. Thus no matter what you are a beginner or an expert I suggest you should have a look at this blog. If not read then scan but go through it. We had not only covered the introduction but also talked about Digital Branding Concept and how it is helpful to a business in 2020. Read full chapter…… Chapter 2 : Major Branding terms you should know Before getting into  the whole guide I think you should get the proper understanding of major branding terms. I know that you know their meaning, but clearing out definition will not take much time. Also we had explained terms with examples so you will be able to understand Digital Branding terms simply and easily so good luck to continue. Read full chapter…… Chapter 3 : Your Optimal way to build a powerful Digital Brand No one can tell you the branding way for your Business to build a powerful Digital Brand. Only you can define it for your business. But we could teach you how you could find the optimal way to build a powerful brand for your business. Know about how to route your brand voice in the market and along it with the projected vision to establish a powerful Digital Brand. Read full chapter…… Chapter 4 : 7 Essential Elements of Digital Branding You might know Brand Identity, Brand Design, Brand voice etc for the old Branding concept but do you know alike things exists for Digital Branding also. Your logo, social media, website and lot more things are there which considered as the 7 essential elements of Digital Branding. Read full chapter…… Chapter 5 : Social Media Branding the ultimate guide Social Media connects your business with your audience directly and its the biggest platform having the most potential. How do you brand your business on social media, how do you position your business on social media, how do you choose your niche audience on social media. All these things means a lot when it comes to Digital & Social media branding

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Chapter 6 : Brand Identity and Brand Design guide Identity of any Brand is very much coupled with how you design and portray your Brand. Brand designing is different from Simple Graphics Designing.  It is more important to learn brand concepts from editing tools for Brand Designing.

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