$507K TTM Revenue, 54% Profit Margin, and Only 35 Active Subscribers
Quick Take on This CRM Optimization Business for Sale
I spent time breaking this one down because on the surface it looks clean. You see $507K TTM revenue, $22,929 monthly profit, 54% profit margin, $46.5K MRR, and a 5.8x profit multiple, and that gets attention fast.
But here’s the part I think matters most.
You can check out the full business listing here
This Looks More Like a Hybrid SaaS + Service Business
The listing shows 35 active subscribers. At roughly $1,329 per subscriber per month, that tells me this is probably not a low-touch self-serve SaaS play. It looks more like a high-ticket CRM optimization and follow-up systems business with recurring revenue attached.
That is not a bad thing.
It just changes how I look at risk, maintenance, and what multiple I’d be willing to pay.
What I Like
Healthy profit profile
Recurring revenue
Strong niche fit in CRM optimization
Paid acquisition appears proven
AI angle gives it future upside
17+ year operating history from its agency roots
What I’d Challenge Before Paying Full Ask
How much of revenue is tied to the top 5 clients?
What is churn by month and by cohort?
How much delivery still depends on people?
How much of the business is true SaaS vs managed service?
Is the 12x ROAS current and repeatable?
What does the owner still handle personally?
That’s the real story.
My Honest Verdict
I do not think this is a bad business.
I do think it may be priced like premium SaaS while operating more like a hybrid agency-software model. If retention is strong and systems are documented, that can work. If not, I’d want price flexibility.
Personally, I’d treat this as a business that probably needs client success oversight, sales management, paid ad monitoring, funnel optimization, landing page work, and ongoing AI workflow upkeep. This is not a set-it-and-forget-it site.
Future Potential
The niche has runway.
CRM, automation, and AI-assisted follow-up are all moving in the right direction. I think the biggest growth path here would be:
verticalizing into a few strong niches
productizing more of the service
building out partner channels
adding AI workflow upsells
pushing case studies and authority content hard
That’s where the multiple can start to make more sense.
Get more info on this business here
This is just how I’m breaking down the numbers, not financial advice. Always do your own homework and due diligence before buying any business. Some links I share may be affiliate links, which means I might earn a small commission if you end up buying through them.