“Digital Marketing Trends in 2019”
Being an entrepreneur in the digital era you should be updated with the latest digital trends - be it for Marketing or for business management.
So, here in this blog we are sharing the new digital marketing trends in 2019. If you miss having updates on digital marketing, there are chances that you will be losing your business to your competitors. Since, it’s imperative to constantly go all-out to mark our presence in the global market.
No matter if you are a start-up company or a well established business, having comprehensive knowledge on the hot topics on digital marketing is always beneficial.
This blog will explain and update you with the most trending topics associated with digital marketing.
1. Digital transformation program
a. Integrated planning
b. Content marketing
c. SEO – organic search
d. Social media marketing
e. Email marketing – marketing automation
2. AMP and WPA, website personalization
3. Multi-channel analytics
How do you execute above trends in your business well, by digital experiences and deliver them via desktops, laptops, mobile and In-store?
You may be new to this topic but I suggest you read through this blog to understand the concepts thoroughly. This will give you an edge to build a strong platform and digital experience setup to handling your routine assignments.
These are the new techniques of online marketing and it should be religiously be followed by your team to target your customers. It is a rat race and you cannot fall behind. It is also imperative for you to understand the necessity behind hiring best resource well aware of these trending topics. Since, he will be your ace player to bring you business sitting at home having updates and knowledge on digital marketing to make them functional.
To understand this requirement better, attending some seminars or webinars on digital marketing is prudent. Because the trending topic that is doing rounds these days on digital marketing is on Digital transformation program.
What is digital transformation program?
Let us understand this broad subject with a simple example. Suppose, you are small computer dealer, who assembles separate computer parts and sells PCs or Laptops to the consumers. Below is a life cycle that you would typically follow-
1. Buy parts from different vendors, but not sure if you paying the right amount to them
2. You assemble parts in your store, but you don’t have enough time between assembling unit and front desk challenges
3. You wait for your customers to come back to you to purchase the new stock but long waits hamper the cash flow
This is a typical example with 3 simple steps; now see the improvements in your business when you have a digital transformation program setup.
1. Updated price list is available in front of you to make purchases; this will avoid paying more to the vendors who is charging more to you.
2. You don’t have to sit and assemble the parts, you can sublet this operation to assembly unit and earn some money for each order that you place
3. You don’t have to wait for your customers because your software will trigger an email automatically to your customer once the new product is ready for shipping.
So what you’ve done is created multi-channel operation replacing your typical business life cycle. So it is imperative to understand service like
1. B2B product
2. B2B services
3. B2C product
4. B2C services
Therefore having updates on digital marketing is a must to know these trending topics.
Marketing strategy and planning:
Ultimately, it is about brand development, which gives you business and profits. It is important to have sound marketing knowledge in place before you start working on the digital tactics. Hence, to make your value proposition strong you need to cement your knowledge on digital marketing updates.
Who says that having a website can sell a product?
No, simply by owning a website cannot sell your product or service. You should have appealing, attractive as well as informative content on your website, say text, videos, images.
Further, marketing this content is a necessity as you need to pitch your sales by gaining the trust of a customer. The more you talk about your product, the more you show and share knowledge and information about it customers will remember it. You need to literally stamp that product into their minds.
This helps you get organic traffic onto your website. And that is what is SEO (Search Engine Optimization).
Moreover, creating just a responsive website is not sufficient; it should be mobile responsive website with speed performance and personalization.
These days people make purchases using their mobile devices more than that of desktops. Hence, AMP and PWA implementation is a must. One example that I would give at this time is stitchfix.com carefully observe the behaviour and landing page results on both computer and mobile. Having a concept like this will give you a whopping business sale anywhere from 40 to 60% higher than usual.
Coming to the mother of all marketing trend in 2019, Google marketing platform and multi channel analytics
1. Search ads 360 – search engine management
2. Tag manager – Easy tag management
3. Optimize 360 – web usability testing
4. Surveys 360 – digital panel surveying
5. Analytics 360 – measure deep insights
Above topics are going to break the barriers on online business and I suggest you keep a tab on these topics in 2019.