Distribution Hacks: Who Owns The Website - And Why
By Danielle Morrill (Co-Founder & CEO, Referly)
“Print out every single page of your website and tape it all up on a huge wall in your office or lay it out on the floor. Bring together key stakeholders from every department in your company and give them post-it notes. Ask them to place a post it on every page that drives a business outcome they feel/are responsible for.
Historically, engineers have owned the company’s website and everything on it. Other teams like marketing, sales and customer support could produce content, but software developers were the gateway through which all content eventually had to pass.
More often than not, animosity would grow between engineers tweaking marketing content that had hundreds of hours of thought put into it, and marketing constantly creating more work for engineering with a rapid succession of iterative changes.
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