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Art Practical is creating accessible critical art discourse for the West Coast. | Patreon

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Art Practical, Patreon Campaign, 2017

Restructure, organize, rewrite, and redesign existing Patreon campaign to accurately reflect newly relaunched Art Practical. Establish new funding goals and incentives for tiered donations. 

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Art Practical, #GivingTuesday Campaign

Design unique digital assets promoting donations and purchase of “Critical Care Packages” to support Art Practical writers and artists. 

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Art Practical, Decolonial Strategies Campaign

Design unique brand for Decolonial Strategies, a four-month programming initiative focused on artists, administrators, writers, and cultural leaders determined to decentralize institutional paces ranging from museums to neighborhoods to published pages.   Assets include: 11x17 Poster folds into mailer/brochure.

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Art Practical, New Staff Campaign

Design unique visual assets and interview style campaign introducing new staff members to Art Practical readership. 

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Art Practical “what are you looking at?” Relaunch Campaign

Design unique visual assets announcing the relaunch of established “what are you looking at?” podcast now including Jay Katelansky. “Welcome to the what are you looking at? official podcast re-launch featuring two queer black women in the Bay Area talking about art, art crushes, art world gossip, regular gossip, and millennial woes. Elena Gross, is now permanently joined by artist and selfie-queen Jay Katelansky as co-host. Jay is an artist, Elena is a writer and art critic, and together they take on art, popular culture, and queer black shit!”