The representation becomes the reality. Or more precisely: Successful representations of reality become more important than the reality they represent. Examples: Dollars become more important than gold. The brand becomes more important than the company. The painting becomes more important than the landscape. The new medium (which begins as a representation of the old medium) eclipses the old. The prize becomes more important than the achievement. The genes become more important than the organism.
Daniel Hillis, Edge.org (2004)










