Best Email Marketing Subject Lines to Use for Your Next Email Merge
Email merge campaigns and email marketing can be difficult when no one reads your emails. When you email merge with SnappyStamp, you will be able to access the analytics of each campaign for free, allowing you to see exactly how many people are opening and reading your emails. If there are very few people opening your email, it can become frustrating to know that your hard work isn’t even being looked at. How can you change the amount of people who click on your emails? An effective way to get people to open your emails is by writing better subject lines, enticing them to click on your message. The following are a few tips to follow for your next email merge subject line creation: - Avoid sales and other overused words – Using words like “free”, “reminder” and “sale” will not only trigger spam filters (making your email more likely to hit the spam folder than the inbox), but they also trigger users to ignore and delete messages more easily. They may think “I don’t want to buy anything” and delete without even opening the message. Don’t fall into this trap. - Keep subject lines short and sweet – When going through email inboxes, many people will quickly scan the subject line to determine if they are interested in reading the email. If the subject line is too long, they will not want to waste time reading through it and will be less likely to open the email in the first place. Keep subject lines under 50 characters to avoid this. - Include personalization and localization – Mailchimp’s research suggests that more people will click on an email with their name and/or city listed in the subject line. Fortunately, SnappyStamp allows for personalization of each recipient's name in the subject box and message body. So, there will be no need to worry about wasting time adding each individual’s name to the subject line for your next email merge. - Use different subject lines for different email merge campaigns – Many email newsletters tend to start with high open rates that decrease over time because they reuse the same subject lines for each new newsletter. To avoid this, mix it. Use different subject lines for different campaigns. Track each one to determine which types of subject lines your audiences liked most when you use SnappyStamp and get free analytics with each campaign. No matter how good your message is, it will not be read by very many if the subject line associated with it is poor. Good subject lines lead to higher open rates and, therefore, more people reading your message. Keeps these tips in mind for your next email merge campaign, and remember to use SnappyStamp for free analytics and the easy ability to personalize each subject line to each recipient. Good luck!








