PICNIC: making technology amplify the human voice
On Monday and Tuesday of this week, CIRCA attended PICNIC, the yearly Amsterdam-based conference for creativity and innovation. As my research project involves researching the various purposes of engagement design at Flight 1337, I was pleased to come across a couple of speakers who discussed similar topics.
Luisa Heinrich from Fjord, in her talk I am Superman, addressed the question of how to use the increasing amount of personal data that is out there on the web, to our benefit. She used the example of a smartphone app meant to motivate people to exercise, and stated these apps are designed according to an overly simplified understanding of good and bad behaviour. ‘I don’t want a machine telling me I’ve been bad because I haven’t done my exercise. Perhaps I didn't exercise because I have had an insanely busy week and I am hungover, and staying in bed eating ice cream is what keeps me from going mental!’ Heinrich said.
Heinrich concluded with some wise words: ‘What if we could analyse the patterns in our data in order to better our lives? Taking ownership of our data means using them to make decisions. We, as designers, should keep in mind that we are human, and that technology is used best to amplify the human voice.’
Artist Daan Roosegaarde turns physical environments into interactive interfaces. Roosegaarde is inspired by the sharing culture of social media and the fact that our physical world is increasingly inscribed by virtual landscapes. One example of his work is Crystal, an installation of salt crystals which have LED-lights implemented and respond to human action, such as people walking on them.
I was very interested to hear two very different types of designers discussing ways to use technology in order to influence behaviour in smart ways. This also brings up questions around the psychology of interactivity, play and engagement, such as: would we want to be manipulated if it means bettering our behaviour? How do we design our worlds so that they are best shared? And how do we translate the distinctive human aspect into computerised, interactive, systems?
Roosegaarde also made mention of the fact that his artistic practice often happened in collaboration with major brands. 'For me, an autonomous practice and taking ownership of your work, has to do with being self-sufficient. This can be through sponsor- and partnerships, as long as they happen on your own terms. It is really important for an artist to know how to be social, engage your fans, tell them stories,' Roosegaarde answered to my question, after which he awarded me with a Crystal-crystal. After all, what better way to make technology engaging, then by giving it away?