#event link

[yoshikunishiku]

OTOMATE PARTY 2016

2016.08.13 (night)

2016.08.14 (day)

2016.08.14 (night)

[yoshikunishiku]

百度云 PSP游戏NORN9的声优见面会，华丽丽的声优阵容啊！ kaji和yusa当主持哦，问答环节也是挺搞笑的。昼场女主们都来了，夜场没有女主

[yoshikunishiku]

aoi shouta toriumi kousuke kimura ryouhei suzuki tatsuhisa hosoya yoshimasa yusa kouji

[yoshikunishiku]

飛び出せ！クイズの☆プリンスさまっ？ スペシャルバージョン 真爱革命猜谜的王子殿下惩罚游戏自压，第一次上传不知道画质咋样，喜欢请购买正版支持小王子正版！！！禁止二次上传或用于其他商业用途！PS：小寺在我怀里。♪(^∇^*)

[yoshikunishiku]

[nonutopiaprojects-blog]

Postcards from Maidan exhibition at Zamek Uyazdowski

[eventlink]

EventMetric

In my last post on industry trends, I talked about why measurement is so important in the event business. Hint: $$$$  

Let’s face it – in this age of hyper-connectivity, smart phones and other mobile devices have become a powerful tool for commerce. Armed with the ability to freely collect and share product information, customers evaluate and narrow choices, entering an open-ended relationship where brand loyalty is a fluid concept, and strongly influences future buying decisions.

One of the ways EventLink is gaining better insight into the customer’s mindset is with EventMetric, an industry innovation that we use to provide real time feedback for program management and marketing effectiveness. This system takes the “gut-feel” out of decision-making by streaming a live heat map view of participant traffic, revealing the engagement risks and opportunities as they happen.

EventMetric access points broadcast a hidden WiFi network that continuously pings Android and iPhone 5 (or newer) devices to triangulate and calculate  participant location and movement, as well as to track social conversation and interactions.

EventMetric advances the science of event measurement with detailed reporting on 16 KPIs of on-site activity:

Number of total, new and unique attendees

Event zoning and aggregate analytics

Average zone dwell time

Zone engagement

Conversion rates

Attendance rate

Event loyalty rate

Total number of impressions

Event geography

Quality of event staff and participation

Time of year

Time of day

Event site plan analysis

Social conversation streaming

For event staff, this creates a total view of venue activities. For event sponsors, it provides a whole new level of visibility into program ROI. When deployed in combination with an on-site registration system, EventMetric has the potential to reshape the customer loyalty chain by connecting “hand raisers” to retail activity and other marketing channels.

EventMetric is the next level of reporting for live events –and a total game-changer. 

[eventlink]

ELR Mobile Experience – All-New 2014 Cadillac ELR Electrifies Under the California Sun

Consumers are getting their first look – and the opportunity to test drive - Cadillac’s first ever ELR electrified coupe, the only luxury coupe in the U.S. with extended-range electric vehicle technology (total driving range – 340 miles).

The ELR Mobile Experience includes a lounge where customers can relax, sip raw juices, charge their mobile devices, and chat with ELR product specialists.

The tour has five stops under its belt already and, so far, public response to the ELR – and the ELR Mobile Experience – has been overwhelmingly positive.

More activations are scheduled for the Bay Area and LA:

Village at Corte Madera – May 24 - 25

Union Street Festival - June 7 - 8

Dwell on Design - June 21 - 22