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A popular highlight from “Raise Your Voice: A Cause Manifesto.” Helping people find clarity has been part of my work for over three decades now. I’ve been writing about it for over 25 years, and my next book will focus on the 12 principles that help people and organizations achieve clarity. #everybodybrands #clarity #branding #culture (at Nashville, Tennessee) https://www.instagram.com/p/Buz-VhyljlH/?utm_source=ig_tumblr_share&igshid=10jfnxgyxssw2
So cool to see an ad for @blinkist on the @sciencechannel and know my book, “Raise Your Voice: A Cause Manifesto” was one of the earliest books included in the Blinkist library! #authorsofinstagram #authorlife #authors #raiseyourvoice #everybodybrands #writersofinstagram #writerscommunity #storybrandguide https://www.instagram.com/p/Bukdr2hFoie/?utm_source=ig_tumblr_share&igshid=13pzncznteun0
In-flight re-read. This framework is helping me guide my clients, grow my agency, and write my next book (thanks to one great insight from @donmilleris). Now after 25 years of helping business leaders find clarity, my process is simpler and the results are clearer. I love synthesizing what I learn from people like Seth Godin, @BernadetteJiwa, and @donmilleris into brand strategy and design consulting. Imagine what it could do for your business. Let’s talk! #storybrandguide #raiseyourvoice #everybodybrands https://www.instagram.com/p/BuOthynFLx-/?utm_source=ig_tumblr_share&igshid=1ttm2pqipgc6d
Stop thinking like a brand so your brand forms human-like connections with people. New research shows when your voice and communications are more human and believable, customers are more loyal. Imagine that! #everybodybrands #raiseyourvoice #storybrandguide #branding https://www.instagram.com/p/Bt5vVddFoVV/?utm_source=ig_tumblr_share&igshid=1evsrhvjed40m
I relaunched my podcast today; all 27 episodes now appear. I hope you’ll take a listen. http://everybodybrands.aespire.com #podcast #raiseyourvoice #everybodybrands #branding https://www.instagram.com/p/BtJ9tACF7Zx/?utm_source=ig_tumblr_share&igshid=1px8cca630m2u
Your customer doesn’t care about your awards, your backstory, or your company culture. Your brand becomes believable when it differentiates value and the difference it makes in the life of your customer. #brandtruth #brandexperience #clarity #everybodybrands https://www.instagram.com/p/BsGUjFUFXOe/?utm_source=ig_tumblr_share&igshid=uydnksim3gwk
Your brand is defined by your customer‘s experience (not the other way around). #everybodybrands #brandtruth #branding #brandperception https://www.instagram.com/p/BrkbrKdFWXq/?utm_source=ig_tumblr_share&igshid=awkp7yyg7mx7
Your brand is defined by your customer‘s experience (not the other way around). #everybodybrands #brandtruth #branding #brandperception https://www.instagram.com/p/BrkbiHnFB0t/?utm_source=ig_tumblr_share&igshid=3l0ck26fz4nl
