The film,”Why Man Create” is showing the design process. From the problem to the result. The film breaks down the design process into 8 sections. The film doesn’t just state the steps it helps viewers by showing how it might go. For example, the second step was “Fooling Around”, they showed how someone broke an egg. Afterwards, they switched the inside of a regular egg to some black liquid. Then, they made a butterfly come out the eggshell instead of a regular egg. The step is called “Fooling Around” because it is just trying different things like the inside of an egg. Breaking a regular is boring but then changing what comes out could be exciting. In the film, it failed because the black background matched the liquid and didn’t add anything to the picture. However, making a butterfly come out is more interesting because it isn’t what is expected. They show how changing small details could lead to an idea. They are saying there is a specific thing you have to do to get inspiration, they present the viewer with the idea that anything you do can lead to an idea. The film itself plays with different ideas to get the viewers to understand. They use lighting to show how it could help the creative process. They start with a dark background and swith it to a transparent image layered on top of another. Through lighting they show how objects can become something else. As stated before, they aren’t saying what to do they are showing the viewer. While it is helpful to see how things are done rather then being told, the weird explanations distract from the steps of the process. The film gets too experimental with their imagery.
