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What is an Explainer Video: Everything You Need to Know?

86% of Businesses use video as a Marketing Tool. Nowadays, video marketing has become important marketing. 80% of customers want to see something before they buy, and this is where explainer videos play a great role for a company and its products. What is an Explainer Video? How many types is it? And How do I make an Explainer Videos? And How an Explainer Video Can Help?

I’ll help you answer all these questions in this post.

What is an Explainer Video?

Explainer videos can easily convey a company’s brand, products, and services. Explainer videos are of short duration (Less than 90 seconds is ideal). It is marketed through websites, social media, Email, etc. Which we see when we visit a website or through social media ads.

Types of explainer videos?

There are many types of explainer videos, but the main types are four:

Animated Explainer Videos.

Whiteboard Explainer Videos.

Live-Action Explainer Videos.

Live streams on Social Media Explainer Videos.

There are several types of Animated Explainer Videos:

Motion Graphic Animation.

2D & 3D Animation.

Screencast Animation.

Typography Animation.

Isometric Animation. (And More)

How to make an explainer video?

Step 1: Write a script:

An overview of what your product is and what it does.

Problem presentation.

Answer problems with solutions (through products and services).

Call to action.

Keep the duration short, less than 90 seconds is ideal. You should keep your message within the first 30 seconds. Use the words “you or your” as if the words were between two people. Use fluent language. Don’t show the viewer something they can’t understand. Or You can Hire a Freelancer

Work with your audience in mind to find out what they want.

Step 2: Voice over and recording:

The voice should always be perfect and clear and the pace of the language should be set well. Now there is much good software you can use, or Hire a Freelancer.

Step 3: Video Production:

All elements of your video must be in the script. The composition, Element movement, and colors should be perfect. A lot of software has come out for these now. Or you can Hire a Freelancer.

Step 4: Music and sound effects:

Music and sound effects will take your video to another level. It should be used with tact because it involves emotions. You can collect sound effects either free or paid. Or you can Hire a Freelancer.

How an Explainer Video Can Help?

These are some reasons why explainer video:

Easily shared.

Get to the point quickly.

Deliver information faster and better.

Improve search engine rankings.

Great for mobile marketing.

Can be used on virtually any digital platform.

Some Statistics About Explainer Video:

Landing pages with explainer videos convert 86% better.

80% of customers start deciding on a purchase from watching videos about the product.

64% of online buyers decided to purchase after watching a video on social media.

By 2022, 205 million users will watch videos via smartphones. (Statista)

Social video generates 1200% more shares than text and image content combined.

Conclusion:

97% of marketers are convinced that an explainer video has helped their users gain a better understanding of a product or service. A low-quality video can have a very bad effect on your business. So you should make a professional video. Finally, the importance of explainer videos for a company or product is immense.

When someone wonders, “What is an Explainer Video?” Take charge and start explaining. Have questions? Let me know in the comments below. I’ll try my best to answer all of them.

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