Exporting to new markets: cultural differences are key
Stuart Anderson, Director of Manufacturing and Supply at AstraZeneca Australia, takes Dynamic Export through the pharmaceutical company’s experience of exporting overseas and valuable lessons that small exporters can learn from.
As the global economy embarks on its first steps of recovery and Australia looks to drive growth of the national economy, there are numerous opportunities for Australian businesses to expand internationally and push our economy forward. There are many commercial and operational considerations for any business looking to export abroad, but one area that businesses may often neglect to address are the cultural implications of exporting to a new market – a sensitive area which, if you get wrong, can make it very hard to achieve success.