Jun 13
FIFA unveils new format and rules for 2026 World Cup, and crypto is along for the ride
➤ FIFA's 2026 World Cup is expanding to 48 teams with new rules, and crypto is integrated through partnerships with Kraken and Avalanche. ➤ Kraken is the Official Crypto Exchange Supporter, while the FIFA Blockchain, powered by Avalanche, facilitates digital collectibles and ticket redemptions, showing significant transaction growth. ➤ This partnership highlights increasing comfort of major sports organizations with crypto, potentially driving consumer volume and real-world usage for blockchain technology.
