Rocking the Daisies
People nowadays are in favor of enjoying life as much as possible. A very popular recreation part is partying. Now what is the best place to experience a party that is beyond normal? Going to festivals of course. Festival organizers are trying to create festivals that fulfill the needs of everybody. For this reason it is very important for these organizers to have acces to these needs. Now this is more difficult then you might think. At the festivals most of the recreation consumers are not in the mood for answering questions about customer satisfaction.
Rocking the Daisies is a festival that is located in Cape town, south Africa. It is a well known and very large festival. The organizers of Rocking the Daisies wants to give its customers an experience not to forget. In order to do so the organizers used BrandsEye to gather information about the needs of its customers. This is a software that gathers conversations of consumers about the festival. These conversations start at least 6 months before the actual date of the festival. These conversations give insight information that allows the organizers to fulfill the needs of its customers. So, as a customer, if you have expectations or demands for a festival, post it!!!
For more detailed information check: Stokes, R., & of Quirck, M. (2008). eMarketing : The essential quide to marketing in a digital world. Quick eMarketing Pty.
Written by: Justin Wedekind
