Oct 4, 2025
Works from the UK based design studio Aeriform Viscom, including their website in 2003.
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Works from the UK based design studio Aeriform Viscom, including their website in 2003.
Todd Purgason early 2000s
Todd Purgason was one of the defining creative directors of early 2000s web design. As the co‑founder and Creative Director of Juxt Interactive, which began in 1998, he helped shape a moment when Flash experiences were pushing digital storytelling into new territory. His background in architecture, visual arts, and technology fed directly into Juxt’s layered and cinematic approach to interaction design.
His work during this period earned wide recognition in design and advertising circles. Juxt projects appeared in Communication Arts, I.D. Magazine, HOW, PDN PIX, and other major publications. The studio received honors that included Clio Awards, the HOW International Design Competition, IPPA StudioONE, DesignONE, and Communication Arts Web Site of the Week.
Club ’01 Flash Website (2001) Club ’01 was a Flash 5 microsite created by 2Advanced Studios for One Entertainment, a Los Angeles promoter launching a new Sunset Strip nightclub in 2001. The site used the early‑2000s tech aesthetic with metallic panels, animated navigation, and interactive sections for rooms, and DJs.
Tonic Group - Version City website (2000)
Version City was a Flash-based experimental microsite created by Tonic Group in 2000, linked to the New York design firm’s main website. It served as a digital playground for creative exploration, offering visitors a nonlinear experience through ambient visuals and hidden interactions. The homepage featured a stylized aerial view of a city block with no clear buttons or instructions—users navigated by clicking on subtle cues like a man leaning against a wall, graffiti, or moving crates. Each interaction unlocked a new scene, transporting viewers to places like Kyoto, a New York subway, or a surreal rendered landscape.
Design and illustration were handled by Chris Burr and Max Wilker, with programming by Nico Marcellino. The team used Photoshop and Illustrator for graphic elements and interface design, while Bryce was employed to render the dreamlike environments. The site’s restrained use of animation and motion helped shift focus away from the underlying technology and toward the visual storytelling. Each section was layered with clues and transitions, encouraging discovery through curiosity.
PG Tips - Wallace and Gromit ERN
In 2005, PG Tips partnered with AKQA, a US-based creative agency, to support its sponsorship of the first Wallace & Gromit feature film through a digital campaign built around pgmoment.com. . The collaboration was a natural fit—both the brand and the characters are quintessentially British, with tea at the heart of their world. AKQA was tasked with creating original content that would appeal to families, especially moms and kids, while reinforcing PG Tips’ playful personality.
The team imagined what Wallace might invent if he tackled tea-making. The result was ERN—the Extremely Refreshing Neo-Rotational-Brew-a-liser—a mechanical fridge that turned a simple cuppa into a theatrical experience. ERN became the site’s interactive centerpiece, inviting users to submit their own tea-making contraptions for a chance to win £10,000.
AKQA built and animated the CG environment from scratch, collaborating with Aardman to match the signature Wallace & Gromit style. Visitors could interact with ERN, design printable Aardman-style characters, and access exclusive clips and previews from the film.
Promoted through packaging and advertising, the campaign drove a 600 percent increase in homepage visits. Around 60 percent of users spent 15 minutes or more engaging with the site, underscoring its success in sparking imagination.
3D Studio Max was used to model and animate ERN, the environment, and many of the interactive elements like the menu boards and tea rigs. Flash was then used to create the interactions and finishing touches.
Nestea Ice flash website 2005
The NESTEA Ice site was created by Juxt Interactive to build awareness for a new Ready-to-Drink tea beverage from Nestea. The product was unique in that it contained a cooling ingredient that subtly numbed the mouth when consumed. The team developed the tagline “Absurdly Cold”, which served as the positioning point for the site. They aimed to create a platform with a novel and comical tone, featuring fun and somewhat absurd content. Targeting college-age males and females, they produced entertaining and viral material designed to encourage sharing among peers. To enhance interactivity, they built a custom T-shirt application that made the brand more relevant to youth culture at that time.
NesteaICE.com proved highly successful in generating extensive awareness of the product among audiences. The site attracted over 40,000 unique visitors per week during the three-month campaign and was praised by numerous design and beverage industry authorities, including being named Best Beverage Site by the London International Advertising Awards. It was blogged about worldwide and honored by several design authorities.
Bomberos ad agency website from 2001