Dec 7, 2016
#ABMies event for #TerminusMarketing #FlipMyFunnel theme
seen from United States
seen from Saudi Arabia
seen from United States
seen from United States
seen from United States
seen from Malaysia
seen from Russia
seen from China
seen from United States
seen from United Kingdom
seen from Canada
seen from Netherlands
seen from United States
seen from Kosovo
seen from Malaysia
seen from Malaysia
seen from Canada
seen from United States
seen from Italy
seen from Brazil
#ABMies event for #TerminusMarketing #FlipMyFunnel theme
A Relentless Focus on the Customer: Surprising Lessons From an ABM Event
A Relentless Focus on the Customer: Surprising Lessons From an ABM Event
Earlier this year, I attended the #FlipMyFunnel B2B Marketing and Sales Festival event in Austin, TX. The event is hosted by Terminus, who you may know is an account-based marketing company. So you’d think the conference would have been solely about ABM. And you’d be wrong. The topic that came up time and time again was a relentless focus on the customer, much to my delight. (Full disclosure: I…
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