Above is a sign which stands on the side of Queen Street outside a guest house called Queens Place, and is a sign which designates a specific area for parking vehicles for anyone who is going to any of the shops in Queens Place. The words which occupy the top position of the sign, which is the ideal position, are “PRIVATE PARKING”. These two words are written in the largest and boldest font and in the colour red. The colour red is a bright and visible colour, more often associated with warning signs and therefore the use of this colour fulfills the purpose of informing people that this parking is strictly reserved for certain people only.
The words below PRIVATE PARKING, are written in a smaller font and in a dark blue colour which is not as bold and apparent as the red colour. These words seek to inform anyone on this road that this area is specifically reserved for customers of the shops in Queens Place, and only for the time that they are in these shops. The words “AND ONLY WHILE IN ANY SUCH SHOPS”, indicates that there is a time limit for parking in this area. The word “only” is written in red to place emphasis on the rule that no one else may occupy this space or park in this space.
Below these words is a warning which is once again written in red font, which states that “WHEELS OF ALL OTHER VEHICLES WILL BE CLAMPED”. This means that any other vehicle parked in this area without the purpose of going to any of the shops at Queens Place will suffer the consequences of doing so,by having their vehicle wheels clamped.
Below this warning the words “UNCLAMPING FEE”is written once again in blue whereas the amount itself, being “R200″, is written in red, once again emphasizing the warning. This sign is a sign which informs people of the use of a specific space in this area and also acts as a warning for the public. It is a bottom up sign as it has been probably made by those who are in charge of Queens Place and possibly also has been put up by the owner’s of the guest house or maybe even owners of the shops at the guest house.