#formativedevelopment

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Colour Revising for BLAD/Publishing Start-up

We ended up just scrapping the pink and green all together to have a more simplistic and refined look.

- Names based off the Odin theme

- Decided on these colours because we wanted the directory to be more of a delivery system for the information rather than the focus, that is why these colours are used in the publishing brand as well as the directory.

- The monochrome theme also keeps our designs contemporary and timeless, which is relevant for our target audience of up-and-coming young designers.

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Publishing Company Logo

Sophie made this logo for our publishing company and I really like how simple and mesmerizing it looks.

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Studio Font

Lily made some font pairings for our studio logo. I personally like number two as it has a nice level of professionalism.

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Presentation Template

After I set up the formative presentation document last week, we were given a comprehensive template for our formative presentation. This was really helpful and really streamlined the process for me. 

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Revising our Colour Choices

I refined the colours that we ended up choosing in class and then I sent them in ms teams so that Grace could see what we picked. I got some interesting feedback from Grace, she liked the green we picked but thought that our colours should reflect our target audience better. She suggested some trendier colours such as “Millennial pink” and “Gen Z yellow” along with some article on why young adults/our target audience likes these colours. 

I really liked how much research into our target audience Grace had done, it showed me how much research (in terms of audience) has been lacking in our project until now. 

After the feedback, I went and made two different colour palettes for the publishing company and the BLAD. The feedback to it was great so we will be moving forward with these colours for the BLAD.

[grad602alyssagoh]

Studio Logo

Patchwork studio ended up agreeing that this logo that I had made, represents the balance of playfulness and professionalism that we were striving for. And so, this became out logo/mark for our studio.

Louis also made a few different logos for our studios which I thought were really interesting because he took a completely different approach to making the logo. Louis’ designs were much more typographical and sharp compared to my designs which were more rounded and visual. Even though our group ended up choosing my logo, I’m really glad we got to see something so different and explore different styles of logos.