Formylation (aldehyde group insertion to the molecule) with the Vilsmeier–Haack reagent.
This pretty useful reaction is named after Anton Vilsmeier and Albrecht Haack who discovered, that if phosphorous-oxychloride is added to a substituted amide (they used originally N-Methylformanilide, but N,N-dimethylformamide works also great) a chloroiminium ion will form. If an activated aromatic compound is present, an electrophilic aromatic substitution produces an iminium ion intermediate, which can be hydrolyzed to give an aryl aldehyde.
This happens:
The reaction depending on the temperature control and a few other things, could also produce a few side products. The "gunk", what is produced from the side reactions could easily result an intense, adorable colored reaction mixture, just as seen on my favorite picture: http://labphoto.tumblr.com/post/85408986808/the-blood-red-reaction-product-is-poured-on