Feb 19, 2014
Invisible Loyalty
Just wrapped up great session with a client and members of the innovation team at Four Seasons.
Probably the most human-focused company we’ve dealt with in a while. Accepting limitations on real estate and technology capital, the company’s relentless focus is on local innovation at all levels to upgrade “guestcentricity”.
The measure of their success in transitioning to a fresher, individualised Four Seasons? The absence of the need for a guest rewards loyalty program.
SW, Miami