Identify your unique selling proposition (USP) A USP is the unique reason your customers buy from you and not your competitors – it’s what makes your business stand out from the crowd. It is important to define what you do differently and be able to convey that to potential customers. Commonly, this reflects your special knowledge or skills. Your USP may be having a new or unique offering or providing exceptional service. Start developing your USP by answering the following questions: What do you love most about your products and services? What special skills or knowledge do you have? What makes your customers come to you instead of your competitors? How do your customers benefit by purchasing your products or services? Which aspects do you generally highlight when you describe your business to strangers? . . . . . #gainwithbundi #gainwithmchina #gainwithkenya #gainwithgriffo #gainwiththeepluto #gainwithbandanafather #gainwithxtiandela #igerskenya #254 #publicity254 #positivity #poetry #poetryislife #heartofafighter https://www.instagram.com/p/CDnJY0GAO4B/?igshid=1vu15qzcm0ln3
