May 15
𝐌𝐨𝐬𝐭 𝐚𝐫𝐭𝐢𝐬𝐭𝐬 𝐭𝐡𝐢𝐧𝐤 𝐠𝐚𝐥𝐥𝐞𝐫𝐲 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤. - 𝐈𝐭 𝐢𝐬𝐧’𝐭. After 30 years inside the system, I can tell you the number on the wall is rarely driven by the object alone. Sometimes the work is not even the main factor. Two artists can make similar work and end up with completely different prices. The gap usually has little to do with what most artists assume. If you want to understand what actually shapes gallery pricing, I write about the parts of the art market most artists never get shown. You can subscribe for free to get deeper insights drawn from 30 years inside the gallery system, where pricing, positioning, and careers are really decided.
A clear guide to how artists are priced, positioned, and valued in the gallery system