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Customer Relationship Management (CRM) software has been there in the industry for a very long time, say mid 90’s. But it has gained real attention over the last decade.
The reason for this sudden popularity is the way consumers have changed their habit of interacting with businesses today! Due to the changing consumer behavior, it is highly expected of brands to know their customers’ names, preferences, past records, weekly updates, etc. And if your business tends to stumble in this area, it definitely can turn out to be very disastrous.











