Manga marketing glossary part 3: Hyping a title
Ever look at an obi attached to a Japanese novel or manga and wonder how it’s describing the title you’re holding? How do Japanese publishers gas up their titles to entice potential readers? Let’s look at some often recurring words.
好評(こうひょう)Good reputation/reception, popular. Titles that have gotten a lot of buzz or good reviews will have this word used in its marketing or general descriptions.
名作(めいさく)Masterpiece. Speaks for itself!
傑作(けっさく)Masterpiece, best work(s). You may see this in connection to one-shot collections
熱狂(ねっきょう)wild enthusiasm, crazy about. How to describe that this series/franchise has extremely loud and enthusiastic fans? This is one way! This is also a word you may often encounter with 的(てき)attached. (Link leads to a Maggie-sensei lesson)
珠玉(しゅぎょく)Gem, jewel. Sometimes seen in marketing for anthologies with a selection of several authors meaning they have a selection of hidden gems for you!
蘇る(よみがえる)To resurrect. Announcing the return of something that was lost or forgotten! A common way to hype a reprinting or new edition of an older series.
This one was a bit more random, next time i want to compile general vocab that describes what kind of edition it is you’re looking at, and words relating to release times. Questions, suggestions for additions and feedback always welcome!















