New Zealand Food Testing and Certification Market
Market Overview:
The "New Zealand Food Testing and Certification Market" is expected to grow at a CAGR of 8% during the forecasting period (2021 - 2028).
Food testing and certification have been an essential part of the food safety ecosystem in New Zealand. Dairy, fruits and vegetables, seafood, and meat have been at the forefront of testing services in the country. The efforts laid by government bodies to ensure food safety are promoting testing services. In New Zealand, the Ministry for Primary Industries (MPI) is leading the food safety system and is responsible for the overall food safety in the country. MPI-approved laboratories perform all the regulatory testing services.
New Zealand Food testing and certification market valued at USD 438.48 million in 2029 and is estimated to reach USD XX million by 2027, growing at a CAGR of 8% during the forecast period (2020-2027)
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Market Dynamics:
Rising food safety and quality concerns are driving testing services
The rising health consciousness among consumers and interest in the quality and safety of their diet is the key driving factor for the food testing and certification market in New Zealand. The dairy industry is leading the market growth coupled with high safety requirements for products such as Cheese and Butter. The well-established dairy processing industry in the country has been a significant adopter of certification services to promote their products in the global markets. The rapidly growing food industry also supports the growth of the food safety testing and certification market. According to MPI statistics, the annual turnover of the food manufacturing industry reached USD 49.4 billion in 2018. The significant food exports from New Zealand are another key driver for the market growth. The exporters of dairy products, meat, honey, and wine, among other food categories, rely on testing and certification programs to gain trust and premium prices. New Zealand has been a significant food exporter. The products originated in the country are reputed for their safety and quality across the globe. In 2019, the country exported food products worth USD 32.7 billion representing one of the key export sectors
Market Segmentation:
Honey is the leading food category under testing and certification market in New Zealand
Honey evolved as the lucrative food category in testing and certification services in New Zealand. New Zealand developed as one of the significant markets for honey globally. The country is witnessing substantial growth in production and consumption. The Apiculture industry has been one of the critical agribusinesses in New Zealand. Beekeeping activities have been growing with rising demand for honey in domestic and export markets. Beyond honey, the most significant and primary produce of apiculture, products such as beeswax, live bees, and pollens are providing high profits to the producers. Manuka, clover, kamahi, kanuka, and rata are some of the widely produced honey types in the country. Most of these honey varieties native to New Zealand have gained good demand in foreign markets. New Zealand is the largest producer of Manuka honey which is considered the most premium honey type globally. Manuka honey is proven to pose antioxidant, anti-inflammatory, antimicrobial, and many other health benefits. It is widely used in wound healing and treating digestive issues, tooth decay, and sore throat. These benefits are driving its demand in pharmacies and other medicinal outlets. Also, Manuka honey is finding applications in food and beverages, nutraceuticals, and cosmetic industries. According to Apiculture New Zealand (ApiNZ) statistics, the total honey production in the country increased 15% from 20,000 tonnes in the 2017/18 season to 23,000 tonnes in the 2018/19 season. The number of registered hives and beekeeping businesses witnessed an annual growth of 4% and 8%, respectively. The domestic honey market is lucrative due to the population's high demand due to its health benefits. According to FAO, the daily per capita consumption of honey in the country reached 5.55 grams which are the second largest in the world, only to the Central African Republic
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Competitive Landscape:
A wide range of testing services made the market competitive
New Zealand's food testing and certification market is highly competitive and consists of several global players. Although the market is fragmented, the market is dominated by companies such as SGS, Bureau Veritas, Hill Laboratories, AsureQuality, and Intertek. Enterprises across industries, like food, utilities, and the public sector, are still dependent on in-house testing and certification services. These companies are leveraging strategic collaborative initiatives to increase their market share and profitability. Most of these companies are focusing on acquiring new testing facilities and companies to widen their range of services. Several global players have partnered with New Zealand-based testing companies to hold a foothold in the high-growth testing and certification market. In April 2016, AsureQuality partnered with Bureau Veritas to acquire Australian food testing firm Dairy Technical Services (DTS). The acquisition leveraged the testing potential of the companies, particularly in the dairy segment. Eurofins acquired New Zealand-based Agfirst Bay of Plenty Ltd. in July 2016. First Bay of Plenty Ltd. was a renowned provider of fruit maturity testing services in the country. Companies are focusing on gaining various accreditations and technologies for honey testing. For instance, Analytica is actively involved in researching and developing new honey tests.
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