Great Landing Page Example -Part II - Uber
Find it hard to get a cab or tired of waiting for publictransportation? If you ask New Yorker what’s the solution, they would say “ Uber.” Uber is an app that allows people to request a ride which is available in 53 countries and more than 200 cities. Word of mouth is a fantastic marketing channel, and Uber is a great example. When referring a friend to use Uber, both people would get $20 ride credits. And, Uber also provide $20 first ride credits that let new users take a free Uber ride to try.
Uber’s landing page is easy to follow and understand. First of all, headlines with big picture quickly catch visitor’s attention. However, white headlines are sometimes not so clear due to the black and white background. Perhaps Uber should add black border to the text. Description about the features of the app is easy to follow, and the image of car types is being displayed evidently as well.
The other point I like about is how Uber explain the procedure of using Uber app. Instead of using a paragraph to explain, Uber simplifies the process to five simple steps. People use Uber because they want convenience, efficiency, comfort, and safety. Just within few click, Uber gathers the information needed to provide the service.