#google banners

[cosminsomogyi]

Banner Ads

[slouisec23]

For a second I thought the Google banner was gonna be something awesome about gay pride or something of the sorts but it's not. It's about the Winter Olympics...wow.........thanks for tricking me Google

[27mediaaa-blog]

Creatives, Creatives, Creatives.

You need creatives to market your product with. Print ads, a web site, a catchy jingle or a poorly made commercial that makes you want to throw your remote at the TV.

Affiliate Marketers most often use the creative you provide to market your product. Imagine your creative material as not only marketing to the consumer, but also to affiliates.  You’ve got to sell them on your brand, so they can sell your brand to consumers.

Your message should be compelling, clear, with a very concise call to action.

In the affiliate world things need to be obvious, and driven toward one goal. Big orange buttons are king.

There are a ton of different creative types that you’ll need to consider when developing an affiliate program, but here are a few of them:

HTML E-Mails

Email traffic is probably one of the fastest traffic sources you can acquire as an advertiser. If an affiliate has an e-mail base he thinks your product might appeal to, he’ll take your email creative and simply blast it out, with maybe a tweak here or there.

It’s very, very important that you have your workflow  set up properly – if your e-mail prompts users to purchase at the end, link directly to your cart. If your email is a short pitch, link to a product page. Whatever you do, don’t double up content.

I usually work with emails less than 250 words and link to a product page with bullet point notes as a rule of thumb.

Banner Ads

Banners are really important for engaging content and organic affiliates.  They can drive you some very steady traffic so I’d seriously suggest developing at least a couple of sets of banner ads.

There are really two types of ads – static and rotating (there’s flash too but I rarely use those). For static ads, I’d get an Entire google standard set run – you can find the sizes here.

For rotating ads, I’d just go with the larger sized ads. If banners are too small you’re not going to be able to pick up on the rotation properly.

More on creative’s tomorrow, including proper landing page development, and useful tools!