Time really is money: £33million watch is the most valuable in the world encrusted with 110 carats of rare coloured diamonds
Graff Hallucination, designed by London jewellers Graff Diamonds, is a 110-carat watch coated in colourful rare diamonds
Jewellers spent thousands of hours designing the new ladies watch
It was unveiled at the Baselworld watch and jewellery fair in Switzerland
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