Sometimes designers must unite and stand up for good design, even if that means standing up to @nasa! In 1992, NASA was planning to change their graphic identity created by Dunne & Blackburn after 17 years. AIGA heard and put out a call to action!
Massimo Vignelli wrote a letter saying "The NASA program is part of our culture, and should be protected, not discarded." Here you can read the faxed conversation with the AIGA Board of Directors, which included Massimo. And a powerful letter from Caroline Hightower, AIGA executive director 1977-1995.
You can view the whole standards manual for Dunne & Blackburn’s graphic identity for NASA here: https://www.nasa.gov/image-feature/nasa-graphics-standards-manual
Correspondence regarding NASA graphic identity change, 1992 8.5” x 11” Box 269, Massimo and Lella Vignelli papers Vignelli Center for Design Studies Rochester, New York









