Sep 9, 2016
Pollution-fuelled pen-work
What is it? Tiger Beer’s new Air-Ink campaign, developed with Marcel. It used a novel pollution-recapture method from Graviky Labs to turn air pollution into ink. This was then packaged into pens, markers and spray cans, and distributed to artists across Asia.
It’s good because it helps raise awareness of just how much pollution we are putting into the air we breathe. Each marker pen contained just 40 mins of diesel exhaust!
View more