🚀 The 5 GTM Tags That Quietly Exploded Our ROAS (Most Brands Don’t Even Know #3 Exists!)
Every marketer wants higher ROAS… but most are tracking their ads with the same old basic setup:
✔ Pageviews ✔ Purchases ✔ Add-to-carts
And then they wonder why scaling becomes unpredictable.
Here’s the truth:
If you can’t track the micro-actions that lead to revenue, you can’t optimize for maximum ROAS. That’s exactly why Google Tag Manager (GTM) is a game-changer.
When we implemented these 5 specific GTM tags, our entire optimization strategy changed — and our ROAS shot up across Google Ads, Meta, and even email retargeting.
Let’s break down the exact tags that moved the needle FAST.
✅ 1. Scroll Depth Tag (Reveals REAL Content Engagement)
Most marketers think content is working if it has pageviews. Wrong.
We discovered that some “high-traffic pages” had only 10–20% scroll depth — meaning users didn’t even reach the CTA.
Once we set up Scroll Depth tracking:
We identified cold sections
Spotted weak CTAs
Fixed content drop-off points
Rewrote hero sections
Added mid-page CTAs
After optimizing these pages, our landing page conversion rate increased by 27%, directly improving ROAS.
Why this tag matters: Better content = better engagement → lower CPA → higher ROAS.
✅ 2. Button Click Tracking Tag (Our Most Valuable Micro-Conversion)
Ever wondered:
Which buttons get clicked most?
Which CTAs people ignore?
If your hero button is outperforming your mid-page CTA?
Button click tracking in GTM gave us incredibly valuable insights.
We tracked:
🔥 Add to Cart 🔥 Book Demo 🔥 Checkout 🔥 Learn More 🔥 Price Reveal buttons 🔥 FAQ dropdowns 🔥 Social icons
This led to:
Better heatmap analysis
Smarter UX edits
Faster funnel improvements
Higher conversion events being fed to ad platforms
When we optimized based on button click data, ROAS increased noticeably because Google Ads started training on high-intent users, not just “random visitors.”
✅ 3. Outbound Link Tracking (The Tag 90% of Brands Forget)
This is one of the most underrated GTM tags ever.
If people leave your website by clicking:
Affiliate links
Messenger chat
External forms
Calendly links
Blog references
PDF downloads
…you lose the trail unless you track it.
With outbound link tracking, we discovered:
• Certain pages sent tons of clicks to WhatsApp → so we added more chat options • Some blogs drove affiliate revenue → we added stronger CTAs • Landing pages leaked traffic → we redesigned them
This alone increased conversion rates across several funnels.
More conversions → more data → higher ROAS.
✅ 4. Form Submission Tracking (Critical for Lead Gen & Ecom)
Most websites rely on thank-you pages to track leads. But many modern forms don’t redirect users — meaning you lose leads in analytics.
We added GTM form tracking for:
Contact forms
Quote forms
Lead magnets
Application forms
Newsletter signups
This allowed us to:
✔ Track completion rates ✔ See which forms were broken ✔ A/B test form fields ✔ Identify highest-intent traffic sources ✔ Improve ad targeting
Once we optimized forms, our cost per lead dropped sharply — and ROAS shot up on service funnels.
✅ 5. YouTube Video View Tag (Secret Weapon for Retargeting)
Video viewers are incredibly warm traffic… but only if you're tracking them.
With GTM’s YouTube video view tag, we tracked:
25% viewed
50% viewed
75% viewed
100% viewed
Then we created retargeting audiences:
🔥 “People who watched 50%+” 🔥 “People who completed videos”
These audiences gave us insane ROAS because:
They were super engaged
They already knew our offer
They converted faster and cheaper
Our best-performing Google Ads campaigns today rely heavily on these GTM-fueled retargeting pools.
⭐ Final Takeaway
If you want to scale ads without wasting budget, GTM is not optional — it’s essential.
These 5 tags help you understand:
✔ What users engage with ✔ Where they drop off ✔ What actions drive revenue ✔ How to improve funnel behavior ✔ How to give ad platforms stronger signals
More accurate tracking → better optimization → cheaper conversions → explosive ROAS.