#guerilla usability testing

[digitaslbiexperience]

For those facing tighter budgets and aggressive timelines, guerrilla usability testing is a cost-effective way to gather user feedback and insights.

Much like guerrilla marketing, guerrilla usability testing values coffeehouse resourcefulness over formal settings. It requires your testing team to hit the streets with prototypes in hand and find real users who can find flaws or potential trouble spots in the user experience. 

Guerrilla usability testing can save you from launching digital experiences that leave your customers confused and your brand reputation diminished. 

Learn more about the art of guerrilla usability testing.

[uxdelights-blog]

The art of pouncing on lone people in cafes and publish spaces, [then] quickly filming them whilst they use a website for a couple of minutes

An awesome insight into how Designer Martin Belam tests his stuff.