Infografía para HP Indigo
Arte: Samanta Camacho Carreño Copy: Gerardo Montoya

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Infografía para HP Indigo
Arte: Samanta Camacho Carreño Copy: Gerardo Montoya
HP Indigo’s 25 B2 press installations in India
HP Indigo, a specialist in digital printing technology, has achieved a significant milestone in India with 25 installations of its B2 digital presses across the country. The company is rapidly expanding beyond the metros, with nearly 60% of the installations occurring in Tier 2, Tier 3, and Tier 4 locations.
Speaking about the growth, A Appadurai, country business manager – Indigo and Inkjet Business Solutions, HP, highlighted how businesses in smaller cities are making substantial investments in digital printing technology. "Saharanpur alone has two Indigo B2 presses. This trend reflects India's broader economic shift, where smaller cities and startups are driving growth," he said.
Beyond traditional applications, HP’s customers are diversifying their use of Indigo presses. Initially purchased for specific needs such as high-quality photo books, these presses are now being leveraged for commercial printing, personalized publishing, and niche segments such as folding cartons. "The ability to use a single investment for multiple applications is what makes digital printing so valuable," Appadurai added.
Empowering startups with digital printing
HP Indigo works closely with government and private incubation centers to support small businesses. The company has signed agreements with 10 such organizations, including the Coffee Board of India, Spice Board, Tea Board, Millet Research Institute, and Kerala Startup Mission. These initiatives connect HP Indigo with around 40,000 startups annually, providing them with access to high-quality packaging solutions without the burden of large-scale print runs.
“Many startups in the coffee, spices, and tea industries need world-class packaging to compete with established brands, but they lack the financial resources to print in bulk. Digital printing eliminates this challenge by allowing them to print only what they need, reducing costs and waste,” Appadurai explained.
The future of digital printing in India
As consumer preferences shift towards personalized products and short-run packaging, HP expects the demand for digital printing to rise significantly. The company’s B2 customers are currently divided into three main segments — 40% focus on photo printing, another 40% on general commercial printing, and the remaining 20% on high-value applications such as premium packaging.
At Printpack 2025, HP Indigo showcased its latest technologies, including HP Indigo 100K, HP Indigo 15K, and HP Indigo 6K (in association with Technova), with a strong focus on automation, color management, and sustainability. “Our presses are CO₂ neutral, and digital printing minimizes waste. Globally, 25% of printed material goes unused, but digital printing helps companies avoid excess inventory and unnecessary waste,” Appadurai noted.
“We measure our success not by installations but in how our customers use digital printing to innovate. Around 40% of our customers now own multiple Indigo presses, reflecting growing confidence in the technology,” Appadurai concluded.
A Wonderful Color World Digital Press Printing
Digital printing is not only an interesting high-tech, but also has the potential to elevate the level of the printing industry.
HP Launches New Digital Presses, PageWide Printing Enhancements
On March 24th, HP Inc. launched its latest lineup of HP digital printing presses, the HP Indigo 120K Digital Press and HP Indigo 7K Secure Digital Press, for the commercial printing and labels and packaging industries. HP also introduced new enhancements to its PageWide printing Addressing High-Volume Production Challenges HP noted that today’s printing businesses are navigating increasing…
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Compatible Indigo Electronic Ink Suitable for HP Indigo Digital Press
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HP Merging Commercial-Print Divisions
According to the news source Globes in Israel, HP is streamlining its digital printing activities in Israel by making Scitex part of the HP Indigo Division, rather than HP industrial. As part of this, 60 people will lose their jobs, mainly in development, administration and finance. Indigo has offices in Ness Ziona and Kiryat Gat. Scitex currently manufactures digital printing machinery for the…
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HP Indigo helped Diageo deliver an exclusive product experience
Diageo India’s leading beverage company set out to launch India’s first small-batch, artisanal craft, 100% rice whisky in just 80 days, it knew it wasn’t only the blend that had to be flawless.
“This was an opportunity to create a luxury whisky in India and a key part of our company’s premiumization strategy,” recalls Vikram Damodaran, Diageo India, chief innovation officer. “So, there was enormous pressure to get every detail – from the flavor to the packaging and product experience – perfect.”
The beautiful golden liquid blend is like no other whisky in India as it’s made of locally-sourced rice from the northern frontiers of Punjab, which then travels over 2,000 km to be matured in Goa in bourbon casks over 3 years, and then finished in PX Sherry and Cherrywood casks in a 50-year-old warehouse. This limited-edition whisky has been launched in an exclusive batch of 2,000 numbered bottles, another first for the country. To emphasize the exclusivity of its whisky, Diageo India called on Trigon Digital’s expertise and the cutting-edge HP Indigo 25K Digital Press to help it create individually numbered bottles.
HP Indigo - Delivering small-batch and variable printing at a speed
“Due to the small batch size and variable printing needed, we knew it wasn’t going to be possible to use conventional printing technology here,” says Hiren Dedhia, Diageo India’s design head. “We also needed a fast turnaround if we were to meet our extremely ambitious timeline for launching the brand—which was just 80 days.”
After weighing up the options, the team at Diageo India recognized that Trigon’s HP Indigo 6900 Digital Press would be much the best choice for its job. As digital printing doesn’t require printing plates, the HP Indigo 6900 Digital Press enables Trigon to offer its customers print runs with no minimum size, greater flexibility, and shorter lead times. It also allows Trigon to automate more production processes, helping them to deliver jobs with maximum efficiency and cost-effectiveness.
The printer’s variable data printing feature, used in combination with HP SmartStream Designer software, meant Trigon was able to easily accommodate Diageo India’s request for each bottle to feature its own unique number.
Providing exceptional color matching capabilities
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For Diageo India’s design team, HP Indigo’s ability to print on a huge range of substrates – from plastic films and foils to glass and wood – and exceptional color matching capabilities were also significant advantages.
“Even though each bottle was different, we needed our branding and the rest of the packaging to be consistent across the whole print run,” says Dedhia. Experimenting with an uncoated substrate for the first time meant the stakes were even higher for the company.
“It was a risk but HP Indigo’s ability to produce consistently amazing print quality regardless of the substrate meant we got the perfect color match we were after,” says Dedhia. “The team at our design agency Butterfly Canon was amazed at how good it was.” With the HP Indigo 6900 Digital Press, Trigon was also able to turn the job around quickly without compromising on quality, helping the company to meet its tight timeline for completing the project.
“Using the HP Indigo Press enabled us to realize our goal of giving each bottle of our limited-edition whisky its own unique number,” says Damodaran. “By doing so, we’ve been able to create an exclusive product experience that will delight whisky connoisseurs, collectors of artisanal liquors and younger generations of whisky enthusiasts who particularly appreciate hyper-personalized experiences. This approach is also helping to bolster our position as a leader in the premium alcoholic beverage market.”
HP Wins Multi-Year Contract for HP Indigo Digital Presses
HP Wins Multi-Year Contract for HP Indigo Digital Presses
Personalized print products produced by HP Indigo digital press. HP Inc. and its customer Cimpress today announced Cimpress’ multi-year large-scale investment in HP Indigo digital presses for the online personalized-print product market. Cimpress, which is HP Indigo’s largest customer globally, will deploy a fleet of new HP Indigo digital presses over the next two years, primarily the B2-format…
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