I was curious about trying HP Reveal since my brother used to work with augmented reality (AR). HP Reveal is an application where you can set up "auras" which trigger images behind photos or videos.
HP Reveal works on smart devices and I decided to download their app on my phone. I created an account to start constructing some cool cards, posters and more. I have always liked arts and crafts thus I was excited about all these creations you can put together. Also, it sounds just really easy to create AR yourself. Sadly, the app crashed when I started designing. Only once I got that far that I actually could take a picture and add an aura. The only aura that appeared was the artist called PSY who sang “Gangnam Style.” However, nothing happened when I tried exporting it. Unfortunately, HP Reveal isn't stable and has a lot of background download which takes literally hours.
I'm not sure why this experience failed. Maybe because it doesn't have good support of the iOS system or this app is just nonfunctional, unimproved. It's a pity since this function could add a lot of value to printed physical content through some visual interactivity.
I remember from my brother's example that he was very passionate about the value that AR can add. He worked in Arilyn, Finnish augmented reality company. For instance last year in Estonia, they added AR function to Tere milk packages where everyone could scan the package and see, hear their favourite Eurovision singers. In the same year in Finland, they created another campaign with Arla milk packages where kids could play football, namely shoot penalty kicks. Both of the campaigns were undoubtedly successful, for example, milk sales in Estonia grew by 34 percent in last year.
My favourite AR experience is related to film and again, milk packaging. I might be influenced since this movie is close to my heart... However, what a great and simple way to promote your movie. Your audience is about to enjoy their breakfast, drink coffee with milk and watch a trailer from the Finnish war drama film, "The Unknown Soldier" (2017). Video added above.
