#ideadiffusioncurve

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Influencing "Early Adopters" need of the hour for the modern day marketer

Influencing “Early Adopters” need of the hour for the modern day marketer

Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve . highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness.

Though the “early and late majority”form a chunk of the market share , only when the early adopter is convinced of the quality & remarkability of…

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Idea Diffusion Curve For a Marketer - What is it?

Idea Diffusion Curve For a Marketer – What is it?

Gordon Moore’s idea diffusion curve is a very important lesson to keep in mind for marketers.Knowing this helps to position a product and target to specific groups of customers.

There are 4 categories of people talked about here –

Innovators – These are the ones who always like experimenting with new products and take the maximum risk when it comes to trying out a new product.

Early Adopters–…

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