PACKAGING DESIGN - KUTSINTA
We were tasked to make our own packaging design for our picked “kakanin” that is ideally to be exported outside the country. The target market foor this product would basically be all the people, both Filipinos and foreigners, in the airport where the product is to be sold.
The materials to be used would just be the normal cardboard box that’s durable yet light. It’s biodegradable and can be reused too. The one that’s going to wrap the Kutsinta would be Banana Leaves since that is a common Filipino wrapping that has water proof elements that is commonly used in the country for wrapping food. After the wrapping, it would then be secured and tied with the use of an Abaca Rope (a native product of the Philippines) that’s very durable, flexible and is also resistant to water damage making it a good material to use for binding each packaging. As you can see, all the materials used would be eco-friendly which totally hits the organic theme. The aim of this design is to give our that “modernistic” approach in terms of the Organic and Biomorphic Design theme that would attract the market since modern design is what today’s people, especially people from progressive countries, look for. For the container, I used an oval box to get that organic feel since it’s round and curvy. As for the color, I picked brown to cover most of the box to symbolize the Kutsinta since they’re usually brow. The yellow would be the Abaca rope but more so because yellow usually brings joy and that is exaclt what “pasalubongs” are for. The he 3 little dots on the side would symbolize the niyodg that’s usually to be put with the Kutsinta. Overall, the design would kind of making it look like a Kutsinta wrapped by Abaca rope. The inside would be shut tight due to the fitting box, which would hopefully delay the rotting time of the food. Once you open, you’ll see Kutsintas wrapped as squares, but int the middle, would be two pieces of circularly wrapped ones (that offer some contrast to the inside) that would contain the “niyog” and everything will be complete. To top it all off, the box should be easily carried, that’s why the whole box is to be tightly wrapped with thin paper with the brand logo that would serve as it’s handles for easy carrying! Sources:https://en.wikipedia.org/wiki/Banana_leaf https://en.wikipedia.org/wiki/Abac%C3%A1 https://en.wikipedia.org/wiki/Kutsinta https://app.schoology.com/page/622091269 https://app.schoology.com/page/622091807