#imdrinkingitforyou

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DB Export: I’m Drinking It For You

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A Low Carb Gesture

As part of a Valentine’s Day campaign, DB Export is pitching its new low carb beer with the launch of a full song and music video titled I’m Drinking It For You. The R&B ballad shines the spotlight on Kiwi couples, turning the simple act of choosing a low carb beer into a gesture of romantic love. 

Come on folks, this is advertising. Go with it. It’s fun stuff DB Export, working with ColensoBBDO, is the same duo behind the widely-acclaimed Brewtroleum and Beer Bottle Sand campaigns were based on the idea that enjoying a DB Export Gold could help save the entire world.

Client: DB Export Agency BBDO (Source: https://brandinginasia.com/im-drinking-it-for-you-funny-new-beer-campaign-for-valentines-day/)